Fragrance Creators Association Makes History at the White House

The Fragrance Creators Association (FCA) made history this week with the first fragrance salon ever held at the White House. This event brought the voice of America’s fragrance industry directly to senior executive branch officials.

The salon anchored a two-day, bipartisan Washington fly-in, where industry leaders made a clear and compelling case for the fragrance industry. Fragrance is an $80-billion-plus American economic engine that supports jobs, innovation, public health, and well-being, and is a leader in newer, greener chemistries and advanced pro-environmental technologies, including breakthrough science that protects biodiversity. 

As policymakers work to address challenges in current TSCA implementation, the fragrance industry stands uniquely ready to help. 

After a decade of consistent, constructive engagement, fragrance is the only sector positioned to provide EPA with meaningful sectoral support that can help move newer, greener chemistries from the lab to the marketplace.

Farah Ahmed, President & CEO of FCA, commented,

“Our members came to Washington to drive results and to show that when industry and government work together, with greener chemistries, AI-enabled formulation, and a science-based partnership with regulators, the United States can lead the world in both public health and wellbeing and economic growth. Today, the industry lives at the frontier of molecular innovation — where a single new ingredient can open an entire olfactory territory that did not exist a decade ago.”

The centerpiece was the historic White House Fragrance Salon, the first of its kind, where over 200 guests experienced a curated showcase led by FCA. The Fragrance Salon showed attendees what fragrance innovation encompasses and what it delivers to the business and the human experience. 

Across the two-day program, FCA’s Capitol Hill perfumery event (themed the Scent of Innovation) drew over 350 attendees, bringing the fragrance innovation directly to lawmakers and their staff and deepening relationships on both sides of the aisle.

FCA recently secured tariff exclusions for 48 of 51 fragrance-related import classifications under a 2026 Section 232 proclamation. This is one of several trade wins that together have protected an estimated $2 billion in fragrance trade and the jobs that depend on it. 

FCA is also the only sector of the chemical economy that has built an EPA-supported framework for responsible, low-risk, low-exposure innovation. 

From federal agencies to state capitals, with strong vision and mobilization, FCA has reframed the fragrance industry as essential and a leader in innovation and established the relationships, coalitions, and influence infrastructure to deliver measurable value across the entire fragrance value chain.