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Decked out in soccer-themed packaging, The Golden Glory bar features notes of bergamot, fresh cotton, leather, and fresh woods.
June 5, 2026
By: Rachel Klemovitch
Assistant Editor
Dr. Squatch announced its partnership as an Official Sponsor of the FIFA World Cup 2026. This is the brand’s first major global sports sponsorship.
To kick off the partnership, Dr. Squatch is releasing Golden Glory, a limited-edition bar soap, and launching a sweepstakes offering fans a chance to win tickets to the FIFA World Cup 2026 Final in New York City on July 19.
Decked out in soccer-themed packaging, the gold-colored bar features notes of bergamot, fresh cotton, leather, and fresh woods.
John Ludeke, Chief Brand Officer at Dr. Squatch, said,
“This partnership represents a major milestone for Dr. Squatch as we expand into global sports marketing. The FIFA World Cup is the world’s most-watched sporting event, and this sponsorship allows us to connect with fans during a cultural moment that bridges sport, national pride and daily rituals.”
Dr. Squatch is also giving fans the chance to win the ultimate FIFA World Cup 2026 experience through the Dr. Squatch FIFA World Cup 2026 Sweepstakes.
The grand prize includes two tickets to the FIFA World Cup 2026 Final, a four-night hotel stay in New York City, and a $1,600 travel stipend.
Additional prizes include two tickets to the FIFA World Cup 2026 Semi-Finals, gaming console packages, and product vouchers.
Like all Dr. Squatch soaps, Golden Glory is crafted with a cold process formula using ingredients including coconut oil, shea butter, and kaolin clay.
The product is over 98 percent natural origin and formulated without parabens, sulfates, phthalates or silicones.
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