Dove Men+Care Launches New Global Platform for FIFA

As an Official Sponsor of the FIFA World Cup 2026, Dove Men+Care is launching a new global platform. “Care for Your Skin Like You Care for the Game” is celebrating the passion of soccer fans around the world and the real impact that fandom can have on skin. 

Dove Men+Care is reminding fans to give their skin the same attention they give the match, so they can keep enjoying the game without sacrificing skincare in the process.

As part of this new platform, Dove Men+Care is bringing the sound of global fandom to life by featuring one of the most recognizable stadium chants in sports in the brand’s FIFA World Cup 2026 campaign. 

Instantly recognized the moment it begins, the campaign’s hero spot set to the iconic sports anthem follows fans across cities, stadiums, and everyday moments as the chant builds from a single voice into a global chorus.

Jake Hirsch, Head of Dove Men+Care U.S., said, 

“This stadium anthem is more than a song, it’s a mantra that reflects the passion and dedication fans bring to the game. By bringing this iconic song to our FIFA World Cup™ campaign, Dove Men is capturing what fans put their skin through and encouraging them stay fresh, comfortable, and cared for throughout every moment of the tournament.”  

This global campaign has officially rolled out across a series of cultural touchpoints, including:

Winning Tickets for World Stage Action: Fans have a chance to score tickets to a match through Dove Men+Care FIFA World Cup 2026 Limited-Edition body washes and deodorants.

A Roster of Cultural Voices: A diverse roster of creator partners spanning sports, entertainment, and pop culture. Marshawn Lynch, Trinity Rodman, Karl-Anthony Towns, Jordyn Woods, Matt King, Speedy Morman, Victor Cruz, Edwin Castro, Leo Gonzalez, and Devin Caherly bring the campaign to life through original content, capturing their personal fan rituals, match-day routines, and real experiences.

On-the-Ground Fan Experiences: Consumer activations across key host cities, including “Ritual House” experiences in Kansas City throughout the tournament and influencer-led moments in New York City and Miami throughout June and July. These events feature interactive installations that bring to life game-day rituals and the toll they can take on your skin.

The long form anthem can be viewed: HERE