Dove Launches #TheGameIsOurs to Celebrate FIFA

As an Official Sponsor of the FIFA World Cup 2026, Dove is spotlighting the often-unseen pressures girls face in sport. 

Dove is launching #TheGameIsOurs to celebrate the confidence, connection and joy that help girls stay in the game they love.

To bring this message to life, Dove is amplifying the voices of Canadian athletes who know firsthand what it takes to overcome body criticism. 

Olivia Smith, rising soccer star and forward for Arsenal W.F.C. and the Canadian women’s national team, and Desiree Scott, Olympic gold medalist and one of Canada’s most celebrated soccer veterans. 

Together, they are sharing their experiences to help girls feel more confident and supported, so they keep playing the game they love.

Research shows that when girls experience appearance-based judgment in sport, they are less likely to stay and can miss out on the confidence, connection, and sense of belonging it builds. Research found that 1 in 2 girls who have quit sports were criticized for their body type.

Scott shared how body shaming and comments like “you have tree trunks for legs” threatened to cast a shadow over her accomplishments. 

Today, she sees those same thighs and her strong, powerful body as a source of pride and a key part of the player she became.

Through #TheGameIsOurs, Dove is spotlighting the everyday moments that prove girls’ joy is louder, from pre-game rituals and sideline support to the encouragement of their communities. 

The initiative reinforces that when girls feel supported and included in sport, they are more likely to participate, speak up and stay engaged.

Canadians can also discover the Dove x FIFA World Cup 2026 Limited Edition Amberwood & Sage Oil collection in a deodorant spray, body wash, and beauty bar.