Beauty Launches

Beetles Gel Polish Expands Free Recycling Program

In partnership with TerraCycle, the Beetles Loves Earth Free Recycling Program now includes a nationwide mail-in recycling option.

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By: Rachel Klemovitch

Assistant Editor

In honor of World Nature Conservation Day, Beetles Gel Polish and TerraCycle are growing the Beetles Loves Earth Free Recycling Program with a nationwide mail-in recycling option.

The update expands access beyond existing drop-off locations, allowing nail lovers and professional nail artists anywhere to recycle dry, empty gel polish and nail polish bottles, from any brand, along with their associated plastic caps directly from home.

A Beetles brand spokesperson said:

“At Beetles Gel Polish, our mission goes beyond creating creative nail products. We want to make recycling as simple as possible, so sustainability becomes a natural part of everyday nail routines. This free mail-in program lets every member of our community join the effort, no matter where they live.”

This expansion follows the June launch of a community-focused recycling initiative, supported by a network of volunteer Recycling Ambassadors. It was established across 52 cities in 25 states, including New York, Chicago, and Washington, D.C. 

The program saw immediate grassroots success, with one dedicated participant recycling 100 empty bottles within the first month.

The Beetles Loves Earth Free Recycling Program features a tiered rewards system. Participants who submit a form after dropping off or mailing in empties, starting at 10 bottles, instantly receive an exclusive discount coupon. Recycling additional bottles unlocks Beetles Gel Polish products, with limited-edition gift boxes awarded quarterly to top participants.

Consumers and nail professionals can drop off dry, empty glass gel polish and nail polish bottles and their associated plastic caps from any brand at participating locations, or package their empties in any box they have on hand and request a FedEx QR code, FedEx shipping label or UPS shipping label from either program page to mail them directly to TerraCycle. All accepted items, whether dropped off or mailed in, are recycled into raw materials used to manufacture new products. Glass components are processed into recycled raw materials used in construction products including brick, cement and concrete.

Nail salons, beauty organizations and schools are also invited to sign up as Beetles Loves Earth Recycling Ambassadors, helping expand responsible nail bottle recycling to more communities across the country.

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