Beetles Gel Polish & TerraCycle Open Recycling Initiative

Beetles Gel Polish announced the Beetles Loves Earth Free Recycling Program, a new initiative launched in partnership with international recycling leader TerraCycle. 

This initiative helps recycle dry, empty glass gel polish and nail polish bottles from any brand, along with their associated plastic caps. 

The program reflects Beetles Gel Polish’s proactive commitment to reducing the environmental burden of nail empties and inviting the nail community to start with one bottle and take responsibility together.

Through the Beetles Loves Earth Free Recycling Program, all accepted items are recycled into raw materials and used to manufacture new products. 

Glass components are processed into recycled raw materials used in construction products, including bricks, cement, and concrete.

Gel polish and nail polish bottles are not accepted in most curbside recycling programs due to residual product, complex cleaning requirements, and processing costs that can outweigh the value of the recovered material. 

To recognize and encourage participation, Beetles Gel Polish will offer tiered rewards based on the number of eligible bottles returned, including products, coupons, and limited-edition gift boxes. 

Beetles Gel Polish also plans to develop a mail-in recycling option to make participation more convenient for consumers in rural and remote areas.