Weekly Recap: Amazon’s Top Personal Care, New Products & More

Here’s your weekly recap—the most-viewed news stories on our site for the week ending July 25, 2026.

Thrive Causemetics launched its new Focus Eyeshadow Palette. This four-shade palette features a numbered placement system that shows exactly where each shade goes—lid, crease, define, and highlight—for an effortless application every time.

Amazon released its top 25 personal care and beauty products from Q2 2026, as well as its top 10 products in skincare, haircare, and makeup categories. These results show how the market is prioritizing routine over novelty. The data was gathered with help from Market Defense.

AptarGroup, Inc. announces the first commercial launch of its innovative auto-loading, dosing dropper technology called the NeoDropper Autoload. It combines a twist-and-push dispensing mechanism and auto-loading dropper cap that automatically loads the applicator with a consistent dose after each use.

Laneige has officially launched its Bespoke Lip Sleeping Mask experience digitally on Amazon, making this customizable lip offering available for the first time in the U.S. Shoppers can now customize their own Bespoke Lip Sleeping Mask by choosing from five delicious flavors, to create up to 10 unique swirls.

The Estée Lauder Companies appointed Madeleine Boyd as Senior Vice President, Global Brand Communications. In this role, she will ensure ELC’s diverse portfolio is anchored by a cohesive enterprise communications strategy, while accelerating bold, consumer-first storytelling that drives earned media, cultural relevance, and brand desirability.

Medik8, the British premium clinical skincare brand known for its research-first approach to skin health, announced a major expansion with Sephora across North America. Medik8 also aims to establish Crystal Retinal as its leading franchise in the U.S., mirroring its success across the brand’s other global markets.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top Fragrances in the World in 2025

3. Hottest Beauty Brands of 2025—According to Cosmetify

4. Thrive Causemetics Debuts New Eye Shadow Palette with Placement System

5.  Amazon’s Top Beauty & Personal Care Products for Q2 2026

6. Traackr’s Top Performing Beauty Brands

7. Aptar Beauty Launches Auto-Loading Dropper Technology

8. Laneige Launches the Bespoke Lip Sleeping Mask on Amazon

9. ELC Names Madeleine Boyd as Senior VP of Global Brand Communications

10. Medik8 Expands into Sephora

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!