Laneige Launches the Bespoke Lip Sleeping Mask on Amazon

Laneige has officially launched its Bespoke Lip Sleeping Mask experience digitally on Amazon, making this customizable lip offering available for the first time in the U.S.

The brand brought its immersive, mix-and-match lip care technology—previously available only at the brand’s flagship store in Seoul, South Korea—to the U.S., exclusively on Amazon.

Shoppers can now customize their own Bespoke Lip Sleeping Mask by choosing from five delicious flavors, including Champagne (an exclusive shimmer shade), Blue Cream Soda, Sweet Candy, Orange, and Lemon.

With these five flavors, customers can create up to 10 unique signature swirls for a personalized overnight lip treatment. Also, more flavors are planned to launch later this year to expand the mix-and-match possibilities.

Directly on Laneige’s Amazon landing page (web and mobile), shoppers can create a personalized Lip Sleeping Mask by selecting two favorite scents, watching their custom swirl come to life through an immersive digital experience, and seamlessly adding it to their cart for checkout.

Each swirl is formulated with the same benefits as the original Laneige Sleeping Lip Mask, including Berry Fruit Complex, Vitamin C, and Coconut Oil. The formula is designed to gently exfoliate flaky skin overnight, revealing visibly softer lips and eight hours of hydration. 

Rooted in Laneige’s commitment to personalization, the Seoul flagship lets visitors customize hero products across lip care, skincare, and makeup. Bringing this lip care experience to the U.S. reinforces the brand’s leadership in personalized beauty and tailored product experiences.

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