Dove Men+Care Continues Its Partnership with Nic Vansteenberghe 

Dove Men+Care is expanding its partnership with Nic Vansteenberghe through the Mood Boost Residency in Las Vegas. This follows the successful launch of its new aluminum-free deodorant with Mood Boosting scents earlier this year.

Building on the momentum of their earlier partnership, Dove Men and Vansteenberghe are inviting fans to experience the collection of Dove Men Deodorants with Mood Boosting scents in a new way. They are also giving fans a chance to join Vansteenberghe in Las Vegas for a weekend celebrating music, confidence and fragrance.

The new aluminum-free deodorant with Mood Boosting scents was created to meet the shift towards support and self-expression in personal care. Dove Men+Care paired trusted odor protection with premium fragrances designed to positively impact mood. 

The collection helps men choose a scent that matches their vibe. Mood Boosting scents include – Midnight (bergamot + white amber) for confidence, Paradise (coconut water + pineapple) for renewal, Breeze (palm leaves + fig) for a refreshing boost, and Horizon (vanilla bean + sandalwood) for focus.

Lindsey Lapin, Associate Director of Marketing, Dove Men+Care, said:

“When we launched our new collection of Dove Men Deodorants with Mood Boosting scents earlier this year, we introduced a new way for men to think about fragrance as part of their daily routine. Today, we’re seeing more men look beyond odor protection alone and think about how fragrance can help set the tone for their day. Nic’s Mood Boost Residency brings that idea to life through music, scent and shared experiences, giving fans the opportunity to discover the mood-boosting scent that matches their vibe.”

Vansteenberghe’s new Mood Boost Residency brings that idea to life through music, fragrance, and interactive fan experiences that celebrate confidence, self-expression, and good vibes.

Beginning July 21, fans can enter for the chance to win a weekend trip to see Nic Vansteenberghe perform in Las Vegas on August 16 by commenting on the official Dove Men+Care and Nic Vansteenberghe collaboration posts on Instagram and TikTok with the song they’d put on aux.

One winner and a guest will receive a VIP weekend trip to Las Vegas to attend Nic’s August 16 DJ performance. There, Dove Men+Care will bring the collection to life through product sampling and interactive brand touchpoints.