The 5th Edition of Cosmoprof CBE ASEAN Closes

Cosmoprof CBE ASEAN 2026 has successfully ended at the Queen Sirikit National Convention Center – QSNCC in Bangkok. Cosmoprof has confirmed its position as a strategic meeting point for the beauty industry in Southeast Asia and as a key gateway for companies aiming to expand across Thailand, ASEAN and the wider Asia-Pacific region.

Cosmoprof CBE ASEAN 2026 welcomed 24,859 visitors from 95 countries and regions, recording a 7% increase in overall participation compared to 2025. Strong participation was recorded from Thailand, China, India, the Philippines, Malaysia and South Korea. 

The show hosted more than 730 exhibitors, marking a 12% increase compared to 2025, and covered an expanded exhibition area of 33,000 sqm, 30% larger than the previous edition. 

The event spanned 6 halls across two floors, reflecting a balanced presence of domestic and international companies, with 47% from Thailand and 53% from overseas markets.

Organized by BolognaFiere Cosmoprof, Informa Markets and Shanghai Baiwen Exhibition Co. Ltd., the successful 5th edition of the event brought together international brands, manufacturers, distributors, retailers, buyers and beauty professionals for three days of business networking, market insights, product discovery and trend scouting in one of the most dynamic regions worldwide.

One of the key highlights of the 2026 edition was the launch of Cosmopack CBE ASEAN, the new area dedicated to the beauty supply chain.

Hosted on the LG Floor – Halls 5 to 7, Cosmopack CBE ASEAN accounted for 52% of the total exhibition area and brought together companies specialized in ingredients, formulation, contract manufacturing, private label, packaging, machinery, printing and labelling, and full-service solutions.

The debut of Cosmopack CBE ASEAN responded to the growing demand for high-quality supply chain solutions in the region and confirmed Southeast Asia’s increasing role as a manufacturing and innovation hub for international beauty players. 

The strong interest recorded among brands, buyers and suppliers highlighted the strategic value of bringing the Cosmopack format to Bangkok, creating new opportunities for business development across the full beauty value chain.

Enrico Zannini, General Manager of BolognaFiere Cosmoprof, said:

“Cosmoprof CBE ASEAN 2026 confirms the strength of the Cosmoprof network as an international business platform able to accompany the beauty industry in its most dynamic markets. The successful debut of Cosmopack CBE ASEAN marks a milestone in the development of the event: it brings to Southeast Asia the integrated format that distinguishes Cosmoprof worldwide, connecting finished products with the entire supply chain and creating new opportunities for companies aiming to build long-term partnerships in the region. We are proud to support this evolution and to strengthen the global role of the Cosmoprof brand.”

The supply chain focus was further reinforced by The Sunscreen Factory, a live installation developed within Cosmopack CBE ASEAN to showcase the creation of an exclusive sunscreen product in collaboration with selected Thai manufacturers and suppliers: Derma Innovation Company Limited, Propack Asia Company Limited, Ther Line, Napat Packaging Company Limited, Selcon. 

The initiative offered visitors an immersive journey through the production process, from formulation to packaging, while highlighting the value of collaboration across the cosmetics supply chain.

Cosmoprof CBE ASEAN 2026 also confirmed its role as a platform for networking and market knowledge. The educational program featured 15 CosmoTalks, 2 Onstage events and 9 Beauty Studio sessions, with contributions from international speakers and partners such as Statista, Kline, BEAUTYSTREAMS, the ASEAN Cosmetic Association and the Halal Product Organizing Agency, alongside local experts and leading companies.

Following the positive results of the 2026 edition, the organizers are already working on the next edition of Cosmoprof CBE ASEAN, which will return to Bangkok from 23 to 25 June 2027 at the Queen Sirikit National Convention Center – QSNCC.