Cosmoprof CBE ASEAN 2026 Opens in Bangkok

Cosmoprof CBE ASEAN 2026 opens today at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, welcoming the international beauty community from 24 to 26 June. 

As the leading beauty trade exhibition in Southeast Asia covering all sectors of the industry, the event reaffirms its role as a strategic meeting point in one of the most dynamic and promising markets worldwide.

Dr. Supawan Teerarat, President of Thailand Convention & Exhibition Bureau (TCEB), said:

“Our vision at TCEB is to connect world-class exhibitions like Cosmoprof CBE ASEAN with international participants, elevating Thailand’s trade show ecosystem to new heights. MICE business plays a vital role in driving economic growth across multiple industries while creating opportunities for Thai entrepreneurs to thrive. Cosmoprof CBE ASEAN’s distinguished reputation and quality make it the perfect platform for showcasing Thailand’s capabilities. Being part of this prestigious event is a delight, and more importantly, it allows us to support the growth of Thai entrepreneurs in the global beauty industry—their success is Thailand’s success.”

Now in its 5th edition, the event continues to grow as a privileged business platform for international brands, manufacturers, distributors, retailers, and beauty professionals interested in developing new opportunities across Thailand, ASEAN, and the wider Asia-Pacific region. 

The 2026 edition welcomes more than 730 exhibitors, marking a 12% increase compared to 2025. 

What to Expect

Cosmoprof CBE ASEAN 2026 will also feature 5 International Country and Region Pavilions – Italy, Taiwan, South Korea, China and Thailand – offering buyers and professionals a curated international showcase and strengthening the show’s role as a gateway for brands and manufacturers seeking to expand in Southeast Asia.

Cosmoprof CBE ASEAN 2026 will also offer a rich program of educational content, special areas and immersive initiatives designed to provide professionals with market insights, trend perspectives and new business opportunities. 

The agenda will feature 15 CosmoTalks, 2 Onstage events, and 9 Beauty Studio sessions focused on key topics including ASEAN market trends and consumer behavior, regulation, branding, retail strategies, professional beauty, wellness, and nail care.

The line-up will include contributions from international speakers and partners such as Statista, Kline, BEAUTYSTREAMS, the ASEAN Cosmetic Association, and the Halal Product Organizing Agency, alongside local experts and leading companies.

Dedicated projects will spotlight some of the most relevant directions shaping the industry: BMIT will celebrate Thai beauty culture, traditions, and innovation; Medical Beauty will showcase advanced devices and technologies for wellness, health, and professional beauty; Beauty Supplements will explore the connection between beauty, nutrition, and locally sourced Thai ingredients.