Inside Olive Young’s K-Beauty Store in California

Olive Young’s K-beauty store opening is proof that some industry execs are betting that U.S. consumers still want to shop at brick-and-mortar stores. Take a look inside the new store in Pasadena, California. It features a modern design, Cleanse Station, Beauty Lab—and more.

Olive Young’s K-beauty store is 8,647 sq. ft. and located at 58 W Colorado Blvd. The store opening marks the retailer’s expansion into the U.S. market. Olive Young also launched its new online shop, exclusively for U.S. shoppers—so K-beauty fans outside of California won’t be disappointed.

Click through the slideshow above. The photos show:

1. Interior front view of Olive Young’s Pasadena, CA store.
2. Side view of the Supplements & Snacks section.
3. Side view of the Make-Up and Beauty Tools section.
4. The Beauty Lab zone, where pros will help shoppers try new products.
5. The Cleanse Bar, another place inside the store that makes sampling products easy.  

Established in 1999, Olive Young has over 1,380 stores in South Korea. It is a part of CJ Group, a global lifestyle company based in South Korea.

Read more about Olive Young & its new store.