07.25.22
Vegan and cruelty-free luxury beauty brand Hourglass Cosmetics has tapped Julianne Moore as its newest brand ambassador. (Read about other prominent celebrity brand ambassadors in the beauty industry)
The one-year partnership kicks off with the “We Glow” campaign, a series shot by renowned photographer Mark Seliger, which celebrates the brand’s new Ambient Soft Glow Foundation: a weightless liquid foundation that delivers medium, buildable coverage with a natural, soft glow finish that lasts all day.
An expansion of the brand’s Ambient Lighting Collection—a bestselling line of ethereal powders—Ambient Soft Glow Foundation harnesses the power of light to effortlessly enhance complexion.
We Glow also features legendary dancer and choreographer Twyla Tharp alongside her mentee Destiny Wimpye, an aspiring dancer for Pacific Northwest Ballet, as well as interior designers Jordy Murray and Nora O’Neil, who co-founded the Brooklyn-based studio Friends of Form.
Model and activist mother-daughter duo Emiko Hawana and Marina Hawana-Strube round out the cast, followed by sisters living in completely different worlds: celebrity stylist Mecca Shalena Cox and Tanisha Donee Curtis, a mortgage broker and mom-of-three.
“Our culture is often focused on outer beauty and trying to combat aging,” Julianne Moore says. “I appreciate the refreshing approach of this campaign in showing that beauty also comes from within and from the relationships we share. I love the soft-glow effect of this foundation and how it enhances my skin so naturally. I'm excited to kick off my partnership with Hourglass with such a high-performing product that works for everyone.”
Hourglass Founder and CEO Carisa Janes shares, “Our new Ambient Soft Glow Foundation provides this natural, lit-from-within glow, and I really wanted to bring that to life. Julianne is the perfect example of what it means to be beautiful inside and out, and the way she and her daughter just light up around each other is the perfect embodiment of this campaign.”
Ambient Soft Glow Foundation and the complementary Ambient Soft Glow Foundation Brush will be available exclusively on Hourglass’ website and Sephora’s website on July 20, 2022. Both products will launch globally in retail stores on July 29, 2022.
The one-year partnership kicks off with the “We Glow” campaign, a series shot by renowned photographer Mark Seliger, which celebrates the brand’s new Ambient Soft Glow Foundation: a weightless liquid foundation that delivers medium, buildable coverage with a natural, soft glow finish that lasts all day.
An expansion of the brand’s Ambient Lighting Collection—a bestselling line of ethereal powders—Ambient Soft Glow Foundation harnesses the power of light to effortlessly enhance complexion.
About the We Glow Campaign
Featuring Moore and her daughter Liv Freundlich, We Glow spotlights the foundation’s lit-from-within effect and the intangible glow derived from inner beauty and meaningful human connection.We Glow also features legendary dancer and choreographer Twyla Tharp alongside her mentee Destiny Wimpye, an aspiring dancer for Pacific Northwest Ballet, as well as interior designers Jordy Murray and Nora O’Neil, who co-founded the Brooklyn-based studio Friends of Form.
Model and activist mother-daughter duo Emiko Hawana and Marina Hawana-Strube round out the cast, followed by sisters living in completely different worlds: celebrity stylist Mecca Shalena Cox and Tanisha Donee Curtis, a mortgage broker and mom-of-three.
“Our culture is often focused on outer beauty and trying to combat aging,” Julianne Moore says. “I appreciate the refreshing approach of this campaign in showing that beauty also comes from within and from the relationships we share. I love the soft-glow effect of this foundation and how it enhances my skin so naturally. I'm excited to kick off my partnership with Hourglass with such a high-performing product that works for everyone.”
Hourglass Founder and CEO Carisa Janes shares, “Our new Ambient Soft Glow Foundation provides this natural, lit-from-within glow, and I really wanted to bring that to life. Julianne is the perfect example of what it means to be beautiful inside and out, and the way she and her daughter just light up around each other is the perfect embodiment of this campaign.”
Ambient Soft Glow Foundation and the complementary Ambient Soft Glow Foundation Brush will be available exclusively on Hourglass’ website and Sephora’s website on July 20, 2022. Both products will launch globally in retail stores on July 29, 2022.