14 Beauty Brands in All Shades of 'Barbie Pink'

Barbie mania turns beauty 'Barbie Pink'—a look at the makeup, products, and packaging in the following slides.

By Marie Redding, Senior Editor 07.25.23

Dozens of brands are betting on the buzz surrounding the Barbie film and hoping that consumers will want everything Barbie-inspired—and most are sold out hours after the movie set record-breaking numbers at the box office.

The most recent 'Barbie Launch' is an Eau de Parfum—in a Barbie Pink bottle. (Take a look at slide #6 above.)

There's the Barbie x Béis luggage collection in Barbie Pink (shown above); Barbie tees for adults along with hoodies for pups at The Gap; boy shorts and bralettes by MeUndies adorned with roller skates, rainbows, and the Barbie logo; Alex and Ani Barbie-themed jewelry; Barbie clogs by Crocs; Joybird's home collection that includes a pink sofa—and so much more.

The weirdest collab has to be the Barbie-edition bacon cheeseburger at Burger King in Brazil, discovered on TikTok—and topped with a strange pink sauce. 

As for beauty—here are some of the brands collaborating with Mattel on Barbie-branded makeup and merch:

  • NYX Professional Makeup has the most extensive Barbie makeup collection that's already almost all sold out—and the packaging is so cute. Our favorites are the boom-box-shaped mini palette and the pink flip-phone-shaped compact mirror. The Movie Collection Vault Set packs everything into a box that a vanity mirror.

  • Truly Beauty (shown above, on left) has scrubs, masks, and skincare products that deliver a smooth shave in pretty colors and whipped textures. The bottles and jars look fit for a 'glam Barbie' with gold caps and dropper applicators that complement the glowing, glitter-infused formulas. 

  • OPI has an extensive nail color collection with nine Barbie-themed colors.
Other beauty brands with Barbie-themed products include Glow Recipe, Chi, Revlon—and many others.

Check out the 14 beauty brands with Barbie-themed packaging and products shown in the slider above.
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