Marie Redding, Senior Editor04.27.21
Kayali, a new fragrance collection available at Huda Beauty and Sephora, launched a new perfume today—Kayali Sweet Diamond Pepper 25. And, it’s metallic pink.
Why the number 25? Because it contains 25% oil—a concentration typically synonymous with fragrance parfums or extraits, making it Kayali’s first “intense” long-lasting scent.
Twenty-five is also the number of rounds of formula modifications it took to create “the perfect balance of flirtatious and sweet,” the brand says.
The Kayali collection includes five other fragrances—Musk 12, Vanilla 28, Elixer 11, Citrus 08 and Deja Vu White Flower 57. Each number refers to the number of formulation rounds it took to create each.
Mona Kattan, ‘Perfume Princess’
Mona Kattan, Huda Kattan’s sister, is the ‘official’ founder of KayalContinue reading this story and get 24/7 access to Beauty Packaging for FREE
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