Applicator Tips & Tricks from a MAC Makeup Artist

Keri Blair, Senior National Artist, MAC Cosmetics, North America (shown above), shares her insights on customer obsessions, why brush care is key—and more.
 
Beauty Packaging: What are consumers most obsessed with when it comes to brushes/applicators?

Keri Blair. As a makeup artist my tools are like extensions of my right hand. I have found the number one thing people are obsessed with is how a brush feels on their skin.  Also what brushes do what! How do you use the brush to get the best result with your makeup!
 
BP: Which tools are most popular?

KB: I would say for MAC our customers love our eye brushes – we are known for brushes that give you precision as well as long lasting quality.  Tools like the M•A•C #239 Flat rounded brushes M•A•C #217 Blending Brush and for me the brush I use the most is M•A•C #224 Synthetic Tapered Blending Brush wh