Marie Redding, associate editor06.20.16
Latest Update: Kylie Cosmetics has come out on top after all of the following mishaps—and now Coty owns a majority stake in the company.
Read on--for a lesson in how the social media pro and her manufacturing partners helped fuel the buzz about the brand, and continued to gain new fans with each new challenge.
Kylie Lip Kits have been making headlines on beauty blogs just about every week since they launched at the end of 2015—and established Kylie Cosmetics by Kylie Jenner, which debuted in January 2016.
Jenner's massive number of social media followers, as well as her App users, watch her every move—and copy her every look.
Seed Beauty, which owns Spatz Labs, is in charge of product development, manufacturing and fulfillment for Kylie Cos
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