• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Why Beauty Sticks Are Here to Stay: Packaging Report

    Squeaky Clean & 'Green' Packaging for Hair, Body and Sun Care

    Color Cosmetics Packaging Shines Post-Covid

    Pacifica—Our Beauty Company of the Year—Is Still Pushing Boundaries After 25 Years

    Beauty Begins to Embrace Refillable Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Interpack 2023 Introduces New Special Areas and Activities

    eSalon Expands into Over 1,900 CVS Stores Nationwide

    The RealReal Discontinues Beauty Business

    Tree Hut Announces Pop-Up Experience in NYC

    Puig’s Net Revenue Grows 40% to Over $3.9 Billion in 2022
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Seaweed Bath Co. Redesigns Packaging, Lowers Retail Pricing

    Color Cosmetics Packaging Shines Post-Covid

    Batiste Now Offers 'Beauty Sleep' & 'Beach Hair' Solutions

    MAC Launches A 24-Hour Liquid Lipstick

    Cosmogen’s Squeeze’N Roll Tube Chosen for Boots’ N˚7 Range
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    eSalon Expands into Over 1,900 CVS Stores Nationwide

    The RealReal Discontinues Beauty Business

    Tree Hut Announces Pop-Up Experience in NYC

    Puig’s Net Revenue Grows 40% to Over $3.9 Billion in 2022

    Wella Company Appoints Frank Smalla as Chief Financial Officer & Chief Operating Officer
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Squeaky Clean & 'Green' Packaging for Hair, Body and Sun Care

    Inoac Finds ‘Resounding Success’ Using Eastman’s Chemically Recycled Packaging Materials

    Molded Pulp Packaging Market Forecasted to Expand

    Global Paper Tubes Market Forecasted to Expand

    Eastman Gives Brands Two Paths to Sustainability
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Ole Henriksen's Eye Stick is Made from Limestone

    Create Stunning Holographic Packaging That's Also Eco-Friendly

    Clinique's New Packaging Celebrates Women All Month

    How MAC Approaches Color Cosmetics Packaging Design

    Seaweed Bath Co. Redesigns Packaging, Lowers Retail Pricing
    Top 20 Companies
    LVMH

    Coty

    Kao

    Johnson & Johnson

    Shiseido
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Accupac

    Big Sky Packaging

    Richmond Containers CTP Ltd

    TAESUNG

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    CEW's 2023 State of the Industry Report—& Top Beauty Trends

    Interpack 2023 to Focus on Sustainability

    Luxe Pack LA and MakeUp in LosAngeles Open on February 16

    Get Set for Cosmoprof Worldwide Bologna 2023

    Cosmoprof North America Announces 2024 Miami Beach Edition
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    Where Beauty Finds Success in 2021

    NPD’s Larissa Jensen on which industry markers to keep in mind.

    Where Beauty Finds Success in 2021
    In 2020, consumers, brands, and retailers behaved in new ways.
    Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group01.08.21
    Is it just me or does it feel as though we’ve packed 10 years of events into one? There is no question that this pandemic, among many other things in 2020, has hit us hard. Consumers, brands, and retailers are all behaving in new ways, and flexibility, tenacity, and resilience have become the new success metrics. In the world of prestige beauty, as with many other industries, consumer behavior has shifted in ways no one could have predicted. As we look ahead into year two of the 2020’s, there are several key indicators we are watching that could have profound effects on our industry.
     
    A big question on many of our minds is, when will experience spending return and what will it mean for beauty? Making it through an elongated period of time when consumer demand for your products has waned certainly requires tenacity. The good news for beauty is that spending on experiences will come back. Demand has not waned for experiences; we are just forced to forgo them for a period of time. While this is a threat to retail overall with a shift in spend, it could bring a much-needed boost to beauty as consumers look to our products again when they prep for a well-deserved night out.
     
    The Effects of City Life

    Secondly, at what point will major cities have their revival? Recovery in big cities is dependent on many things, including the rise of tourism and return to the workplace. Resilience is an important component of surviving an urban exodus and all that comes with it – especially when those urban areas and major cities are the largest players in our industry. With many of us currently working from home, we found that for the cities that over-indexed on staying home there was a direct correlation to how poorly the makeup category performed in each city. This dynamic is one we will need to watch closely, as the recovery of this category is in many ways tied to the recovery of these cities and the broader work-from-home trend.
     
    Channel-Blurring

    And last but certainly not least, what will the acceleration of channel blurring mean for the fate of both physical and online beauty retail? Brick-and-mortar and e-commerce channel dynamics were upended earlier in the year, followed by major shakeups later in the year with the recent partnership announcements from Ulta and Target, and Sephora and Kohl’s. Navigating all of this requires tremendous flexibility on the part of brands and retailers. The industry will need to consider what the retail landscape will look like as e-commerce matures. What will be the role of brick-and-mortar in this new environment? How will direct-to-consumer further disrupt channel dynamics, and what will the impact be as a true democratization of beauty brands plays out across new retail partnerships? As the industry looks to understand how to maximize these dynamics, it is crystal clear that consumers are the real winners in all this disruption.
     
    Industry Markers

    These are just a few of the industry markers we are watching today as we enter another year of the 2020’s. But what about the markers we were watching as we first set foot into the new decade?
     
    In my outlook last year, I shared four predictions for what the decade would bring to the beauty industry. Here is where my expectations stand, one year in:
     
    Makeup would make a comeback. Well, 2020 has been especially rough for the makeup category, but I still believe that makeup will return in force and we have nine more years to make it happen.
     
    The growth in natural skincare would slow. In fact, it already has, with sales in 2020 being surpassed for the first time by clinical brands, which have now become the largest brand type in skincare.
     
    Sustainability and clean products would take center stage. This is also beginning to take shape as we saw the importance of ingredients and social issues become an even bigger priority for brands and retailers in 2020.
     
    And finally, I said that our industry would look different at the end of the next decade. Well, 2020 proved how different our industry could look at the end of just one year – and we’re only getting started.
     
    While 2020 was filled with many challenges, there is no doubt that we are amidst exciting times for the beauty industry. The changes ahead of us are unknown, but ripe with opportunities. One year does not define a decade and there is still time for another round of the Roaring Twenties, which could provide a significant lift for the beauty industry in the years to come.
     

     

    About the Author

    Larissa Jensen is Vice President, Industry Advisor, Beauty, The NPD Group—and a member of Beauty Packaging’s Board of Advisors.  @ljensen_beauty
    Related Searches
    • Cosmetics
    Suggested For You
    Ranking the Top 50 Cosmetic Companies Ranking the Top 50 Cosmetic Companies
    APR Beauty Group Inc. APR Beauty Group Inc.
    The Leitman Group LLC The Leitman Group LLC
    PACKAGING & RESOURCES INC PACKAGING & RESOURCES INC
    Loop Reuse Platform Moves In-Store with Global Retailers Loop Reuse Platform Moves In-Store with Global Retailers
    Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025 Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025
    CIBS Reschedules All 2021 Events CIBS Reschedules All 2021 Events
    Pretium Packaging Acquires Alpha Packaging Pretium Packaging Acquires Alpha Packaging
    Silgan Holdings Acquires Gateway Plastics Silgan Holdings Acquires Gateway Plastics
    Jinjoo Labs Appoints Louise Caldwell as CEO Jinjoo Labs Appoints Louise Caldwell as CEO
    Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium
    Farouk Systems Founder Earns Beauty Heroes of the Pandemic Award Farouk Systems Founder Earns Beauty Heroes of the Pandemic Award
    The Hut Group Announces Plans to Separate its Beauty Division The Hut Group Announces Plans to Separate its Beauty Division
    Fusion To Feature Fusion To Feature 'The Drip' Collection
    Tribe Dynamics To Present Tribe Dynamics To Present 'Healthification'

    Related Breaking News

    • Cosmetics
      Ranking the Top 50 Cosmetic Companies

      Ranking the Top 50 Cosmetic Companies

      Brand Finance debuts its most recent list of the world's most valuable cosmetic brands.
      07.08.22

    • APR Beauty Group Inc.

      ...
      Aliya Anand, AVP Product Development & Marketing 05.18.22

    • The Leitman Group LLC

      ...
      Jack Leitman, President 04.01.22


    • PACKAGING & RESOURCES INC

      ...
      JUAN ARENAS, PRESIDENT 04.01.22

    • Cosmetics
      Loop Reuse Platform Moves In-Store with Global Retailers

      Loop Reuse Platform Moves In-Store with Global Retailers

      Partners with Carrefour (France), Tesco (UK), AEON (Japan), Kroger (U.S.), and Woolworths (Australia).
      09.22.21

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Tree Hut Announces Pop-Up Experience In NYC
    • Top 10 Haircare Brands In The World—Ranked By Cosmetify
    • Top 10 Beauty Brands In The U.S. For Q1 2022
    • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
    Breaking News
    • Interpack 2023 Introduces New Special Areas and Activities
    • eSalon Expands into Over 1,900 CVS Stores Nationwide
    • The RealReal Discontinues Beauty Business
    • Tree Hut Announces Pop-Up Experience in NYC
    • Puig’s Net Revenue Grows 40% to Over $3.9 Billion in 2022
    View Breaking News >
    CURRENT ISSUE

    March 2023

    • Why Beauty Sticks Are Here to Stay: Packaging Report
    • 'Green' Packaging for Haircare, Bath and Sun Products
    • Color Cosmetics Packaging Lures Consumers Post-Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill
    GOOD Meat Receives FDA Go-Ahead for Cultured Meat
    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain
    Coatings World

    Latest Breaking News From Coatings World

    HOFFMANN MINERAL to Focus on Comprehensive Sustainability Strategy
    HMG and Prodrive Renew Technical Partnership
    Eastern Coatings Show Sets Schedule for Technical Papers
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—March 25
    Getinge iCast Receives FDA Premarket Approval
    Tessy Plastics Corp. Celebrates 50th Anniversary
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Willow, Suanfarma Complete Manufacturing Process for Cannabigerol
    Berkshire Sterile to Install nearly 1,500 solar panels at Massachusetts site
    Harm Reduction Therapeutics, Catalent Ink Naloxone Commercial Supply Pact
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Interpack 2023 Introduces New Special Areas and Activities
    eSalon Expands into Over 1,900 CVS Stores Nationwide
    The RealReal Discontinues Beauty Business
    Happi

    Latest Breaking News From Happi

    ‘Glossier You’ Returns to Glossier’s Fragrance Portfolio
    Mielle Expands Pomegranate & Honey Collection with Debut of Air Dry Stylers
    Metallic Pigments Market Forecasted to Reach $3.4 Billion by 2033
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Packaging Inks, Toyo Ink Top This Week’s Stories
    Eastern Coatings Show Announces Schedule for Technical Papers
    Pulse Roll Label Products Adds Sean Labas to Technical Sales Team
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Imageworx details new facility, Avery Dennison tackles recycling and more
    TLMI announces 2022 Eugene Singer Award winners
    Pulse Roll Label Products expands technical sales team
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Heartland Polymers Begins Production, Zeta Polimeri Becomes Radici EcoMaterials & More
    Heartland Polymers Begins Production in Alberta
    Zeta Polimeri Becomes Radici EcoMaterials
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—March 25
    AI is Effective at Documenting Orthopedic Encounters in Hand Surgery
    3D LifePrints Rebrands to Insight Surgery & Launches New Business in Houston
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: Dave Rahami, Zebra, Dracula Technologies Top This Week’s Stories
    Midsummer, UCLA Collaborate on Perovskite-CIGS Tandem Solar Cells
    HID Reports on Reshaping the Security Industry

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login