01.30.24
Rimmel has partnered with Marvel to launch a new limited edition collection on February 15th to celebrate Sony's upcoming 'Madame Web' movie. It tells the origin story of one of Marvel publishing's most enigmatic heroines.
The film stars Dakota Johnson as Cassandra Webb (shown above, middle); Sydney Sweeney as Julia Carpenter (above on far left); Isabella Merced as Anya Corazon (above on far right, top); and Celeste O'Conner as Mattie Franklin (above on far right, bottom).
The products in the collection encourage beauty fans to create their own superhero look, and Rimmel advises which products to use to model makeup looks after one of the characters shown above.
The makeup packaging features the film's logo, complete with metallic spiderwebs.
The collection includes Madame Web x Rimmel Stay Glossy Lip Gloss, a high-shine gloss in four shades. Another product is Madame Web x Rimmel Scandaleyes Volume on Demand Mascara, with its wavy fiber brush that has a unique tapered shape to coat each lash.
Madame Web will roll out to theaters on February 14th.