10.17.23
NIQ, a leader in measurement and data analytics, has unveiled its groundbreaking measurement of sales in TikTok Shop. This initiative empowers brands and retailers with unparalleled insights into their product performance within TikTok Shop, encompassing crucial metrics such as sales volume, value and market share at the brand level.
TikTok Shop has witnessed a remarkable surge in popularity as consumers actively seek novel and immersive shopping experiences.
NIQ's latest measurement capability marks a significant leap forward, as it equips businesses with the tools to optimize sales performance and gain deeper insights into consumer behavior within this thriving marketplace.
"We are excited to launch our new measurement of sales in TikTok Shop,’ said John Busardo, Senior Vice President and Beauty & OTC Vertical Lead, NIQ. TikTok Shop is a rapidly growing platform, and brands and retailers need to understand how their products are performing on it. Our new measurement will provide them with the insights they need to make informed decisions about their TikTok Shop strategies."
Additional data will be available in the future.
The new measurement of sales across CPG categories in TikTok Shop will be available to NIQ clients on both the Rakuten and Omnisales platforms in October 2023.
Also, don’t miss “4 Key Ways Innovation Is Changing the Beauty Industry” by NIQ’s Anna Mayo.
About TikTok Shop
TikTok Shop is an e-commerce platform integrated within the TikTok app that enables merchants and creators to showcase and sell products directly to the TikTok community.TikTok Shop has witnessed a remarkable surge in popularity as consumers actively seek novel and immersive shopping experiences.
NIQ's latest measurement capability marks a significant leap forward, as it equips businesses with the tools to optimize sales performance and gain deeper insights into consumer behavior within this thriving marketplace.
"We are excited to launch our new measurement of sales in TikTok Shop,’ said John Busardo, Senior Vice President and Beauty & OTC Vertical Lead, NIQ. TikTok Shop is a rapidly growing platform, and brands and retailers need to understand how their products are performing on it. Our new measurement will provide them with the insights they need to make informed decisions about their TikTok Shop strategies."
Beauty Insights
NIQ shared the following insightful data:- 84% of TikTok Shop sales were Beauty & Personal Care categories.
- The top Beauty & Personal care categories shopped were: Facial Skin Care, Cologne & Perfume, Lip Cosmetics, Body Lotions & Treatments and Deodorant.
Additional data will be available in the future.
The new measurement of sales across CPG categories in TikTok Shop will be available to NIQ clients on both the Rakuten and Omnisales platforms in October 2023.
More TikTok Insights
Cosmetify recently delved into the world of skincare on TikTok, looking at hashtags, views and follower counts to reveal which brands are the biggest on the platform for 2023.Also, don’t miss “4 Key Ways Innovation Is Changing the Beauty Industry” by NIQ’s Anna Mayo.