07.18.23
Beekman 1802 debuted a clever campaign. Collaborating with Hasbro, the beauty brand announced a new 'celebrity spokesperson,' Mrs. Potato Head.
How does the nostalgic toy relate to a skincare product? Beekman 1802's new Potato Peel Rapid Resurfacing Milk Facial is an at-home gentle facial peel with a star ingredient, potato pulp.
The launch is just in time for Mrs. Potato Head's 70th birthday. The brand humorously states, "...her persona resonates with Millennials and Gen Z … so we wanted to make her the spokesperson and help her become the next beauty influencer"—revealing that potato pulp is Mrs. Potato Head's beauty secret.
Potato Peel Resurfacing Milk Facial is fragrance-free and contains three molecular sizes of acids—for gentle exfoliation with zero irritation. Key ingredients are:
- Potato Pulp, which is rich in vitamins B6 and C that help to visibly boost skin brightness.
- Goat Milk, to help rebalance and stabilize the microbiome during exfoliation.
- 15% Glycolic Acid (AHA), which dives deep into the skin for rapid resurfacing
- 5% Lactic Acid (AHA), to exfoliate the surface of the skin, removing dull skin and renewing it
- 5% Lactobionic Acid (PHA), the milk-derived molecule slowly sinks into skin to remove dull skin, while sealing in hydration and protecting the skin barrier.