06.07.23
The Estée Lauder Companies has announced the second edition of Beauty&You.
Created by ELC’s New Incubation Ventures (NIV) and launched in partnership with India’s preferred beauty and lifestyle retailer, NYKAA, Beauty&You aims to discover, spotlight and propel the next generation of Indian beauty brands.
The program supports India-focused companies, entrepreneurs, innovators, and creators through a competitive application process that will be open to prospective applicants on June 7, 2023, through August 5, 2023. Winners will be announced on November 2, 2023, at a live event in Mumbai.
With over 300 entries across 50 Indian cities, the application pool of the 2022 debut of the program included a multitude of beauty brands across categories – skincare, hair care, fragrance and color cosmetics.
“Having played a critical role in building India’s beauty landscape over the last decade, we are excited to discover and enable homegrown brands to scale and realize their full potential by sharing our knowledge and distinct retail expertise. NYKAA and The Estée Lauder Companies were born out of an entrepreneurial vision. The opportunity to give back to the vibrant Indian entrepreneurial ecosystem makes Beauty&You a truly special program,” said Anchit Nayar, Executive Director & CEO, NYKAA Beauty.
The 2023 program introduces two new awards to broaden the reach of the initiative. Scientists and labs, photographers, and filmmakers, key members of the beauty ecosystem, are invited to apply alongside beauty company founders.
In addition, the program will have two Jury Prizes awarded to the brand with the most community support and the brand demonstrating the most innovative Corporate Social Responsibility (CSR) programming.
Among other resources, Beauty&You provides award recipients with financial support (prize pool up to 4 Crore or $500,000), distribution access, mentorship, and access to research and innovation resources.
Created by ELC’s New Incubation Ventures (NIV) and launched in partnership with India’s preferred beauty and lifestyle retailer, NYKAA, Beauty&You aims to discover, spotlight and propel the next generation of Indian beauty brands.
The program supports India-focused companies, entrepreneurs, innovators, and creators through a competitive application process that will be open to prospective applicants on June 7, 2023, through August 5, 2023. Winners will be announced on November 2, 2023, at a live event in Mumbai.
With over 300 entries across 50 Indian cities, the application pool of the 2022 debut of the program included a multitude of beauty brands across categories – skincare, hair care, fragrance and color cosmetics.
Further Expanding the Scope
“With a higher degree of consumer awareness than ever and an influx of options unlike anything that the market has seen, India represents an exciting opportunity for the global beauty ecosystem. Building on the success of last year’s program, we expanded the scope and scale by increasing the award categories to invite a broader group of founders, creators and innovators to join us,” said Shana Randhava, Senior Vice President, New Incubation Ventures, ELC.“Having played a critical role in building India’s beauty landscape over the last decade, we are excited to discover and enable homegrown brands to scale and realize their full potential by sharing our knowledge and distinct retail expertise. NYKAA and The Estée Lauder Companies were born out of an entrepreneurial vision. The opportunity to give back to the vibrant Indian entrepreneurial ecosystem makes Beauty&You a truly special program,” said Anchit Nayar, Executive Director & CEO, NYKAA Beauty.
The 2023 program introduces two new awards to broaden the reach of the initiative. Scientists and labs, photographers, and filmmakers, key members of the beauty ecosystem, are invited to apply alongside beauty company founders.
2023 Prize Program
The following prizes are open to founders, companies, and creatives meeting specific application criteria. The awards will be presented across categories in Skin Care, Make Up, Hair Care, Personal Fragrance, and Home Fragrance:- IMAGINE: Pre-launch beauty concepts
- GROW: In-market beauty concepts
- BREAKTHROUGH: Innovation in active ingredients that address key issue areas for the Indian consumer
- CREATE: The next generation of creative talent (e.g., photographers, filmmakers etc.) submitting work around the theme of ‘Experiential Beauty in India’
In addition, the program will have two Jury Prizes awarded to the brand with the most community support and the brand demonstrating the most innovative Corporate Social Responsibility (CSR) programming.
Among other resources, Beauty&You provides award recipients with financial support (prize pool up to 4 Crore or $500,000), distribution access, mentorship, and access to research and innovation resources.