Charles Sternberg, Associate Editor05.15.23
Fashion and fragrance house Jean Paul Gaultier (a Puig brand) is introducing limited-edition Pride bottles in order to voice its commitment to the values of the LGBTQIA+ community, conveying a message of humanism and self-love.
Also, Jean Paul Gaultier continues to manifest its support to associations who are helping to make a difference and change mentalities in the world. These include: The Center in New York City where ACT UP got started, Le Refuge in France, COGAM in Spain, Casa Arcobaleno in Italy, ILGA in Portugal, ACON in Australia, the Riccardo Simonetti Initiative in Germany, the Instituto de Politicas Publicas LGBT+ in Argentina, Parada Do Orgulho in Sao Paulo, ARC in Malta, ACON in Australia, Pride of Africa in Johannesburg, as well as Regenbogenhaus Zürich in Switzerland.
“It’s a celebration. The idea was to take up Gaultier’s iconic neroli notes and enhance their persistence subtly, to seduce with ease. Coloured with fresh and intense yuzu, as sensual as its musky blond woods, this unisex eau de toilette has the delicacy to seduce all Genders,” said Nathalie Cetto & Quentin Bisch, the perfumers who created Jean Paul Gaultier’s Pride 2023 limited edition Classique and Le Male.
The bottles are shaped like chrome-plated bodies and feature a slogan present in the 1994 spring/summer collection’s t-shirts: “Get Used to It,” a modern twist to last year’s "Liberté, égalité, sexualité" message. The aluminum canister also takes on the pride colors.
“As a born-and-raised New Yorker, the city is engrained in my DNA. I wanted to bring a piece of its intoxicating energy to this campaign, by assembling a colourful group of different artists and creatives that I believe are each pushing the envelope. Each of them beautiful in their own special way. By coming together and telling our stories through strong visuals, we can harness the power to open people’s minds and continue to weave the narrative of our beautiful city.” said Shazam.
Available starting May 15, the Pride fragrance is available in the iconic Classique and Le Male bottles for a limited time.
Also, Jean Paul Gaultier continues to manifest its support to associations who are helping to make a difference and change mentalities in the world. These include: The Center in New York City where ACT UP got started, Le Refuge in France, COGAM in Spain, Casa Arcobaleno in Italy, ILGA in Portugal, ACON in Australia, the Riccardo Simonetti Initiative in Germany, the Instituto de Politicas Publicas LGBT+ in Argentina, Parada Do Orgulho in Sao Paulo, ARC in Malta, ACON in Australia, Pride of Africa in Johannesburg, as well as Regenbogenhaus Zürich in Switzerland.
The Fragrance
PRIDE 2023 limited edition is an eau de toilette for everyone, aiming to unite and consolidate. A woody floral fragrance with a lemony boost, brightened with a fresh citrus and yuzu and colored with a bouquet of orange blossom and neroli.“It’s a celebration. The idea was to take up Gaultier’s iconic neroli notes and enhance their persistence subtly, to seduce with ease. Coloured with fresh and intense yuzu, as sensual as its musky blond woods, this unisex eau de toilette has the delicacy to seduce all Genders,” said Nathalie Cetto & Quentin Bisch, the perfumers who created Jean Paul Gaultier’s Pride 2023 limited edition Classique and Le Male.
The bottles are shaped like chrome-plated bodies and feature a slogan present in the 1994 spring/summer collection’s t-shirts: “Get Used to It,” a modern twist to last year’s "Liberté, égalité, sexualité" message. The aluminum canister also takes on the pride colors.
The Campaign
For the campaign, Jean Paul Gaultier chose Richie Shazam, self-proclaimed “NYC Bollywood Princess.” A decade after making her first debut on the New York City activism scene, she continues to claim her values and beliefs in today’s fashion world.“As a born-and-raised New Yorker, the city is engrained in my DNA. I wanted to bring a piece of its intoxicating energy to this campaign, by assembling a colourful group of different artists and creatives that I believe are each pushing the envelope. Each of them beautiful in their own special way. By coming together and telling our stories through strong visuals, we can harness the power to open people’s minds and continue to weave the narrative of our beautiful city.” said Shazam.
Available starting May 15, the Pride fragrance is available in the iconic Classique and Le Male bottles for a limited time.