05.03.23
Skincare and beauty experts at Landys Chemist analyzed data found within public search trends and interest to identify the biggest brands and trends in the skincare industry this year.
There are millions of different skincare products available to consumers in their quest for perfect skin, with some opting for natural-based treatments for those more sensitive complexions, and others following trends of the time to trial new viral products.
But which products and brands are the most popular in 2023?
Just behind Drunk Elephant is CeraVe, scoring 0.33 fewer out of ten. Although there were almost 20 million more Google searches for CeraVe in the past 12 months, the search volume had only risen by 28%. CeraVe is also less popular than Drunk Elephant on Instagram as it has fewer followers and a lower engagement rate.
In third is Tatcha, a Japanese skincare company that has recently started selling products in the UK. Tatcha says that they promise to bring harmony from people's skin to their soul. Tatcha has 1.2 million followers on Instagram, but a relatively low engagement rate of just 0.16%.
See the full top 15 below:
1. Drunk Elephant
2. CeraVe
3. Tatcha
4. Versed
5. Dr. Barbara Sturm
6. Elemis
6. Estée Lauder
8. Face Gym
9. Clinique
10. Dermalogica
11. Augustinus Bader
11. SkinCeuticals
13. Biologique Recherche
13. Neutrogena
15. Alastin
15. Sunday Riley
Here is the full report by Landys Chemist.
According to a recent study from Data Bridge Market Research, the skincare products market is expected to reach $251.09 million by 2030, which was $171.25 million in 2022, registering a CAGR of 4.90% during the forecast period of 2023 to 2030.
There are millions of different skincare products available to consumers in their quest for perfect skin, with some opting for natural-based treatments for those more sensitive complexions, and others following trends of the time to trial new viral products.
But which products and brands are the most popular in 2023?
Top 15 Trending Skincare Brands in 2023
The top trending skincare brand this year is Drunk Elephant, a company that is committed to biocompatible skincare that uses active ingredients to help keep skin healthy. Searches for Drunk Elephant increased by over 114% from 2021/22 to 2022/23, showing interest in the brand is on the rise. They also have over 1.4 million followers on Instagram.Just behind Drunk Elephant is CeraVe, scoring 0.33 fewer out of ten. Although there were almost 20 million more Google searches for CeraVe in the past 12 months, the search volume had only risen by 28%. CeraVe is also less popular than Drunk Elephant on Instagram as it has fewer followers and a lower engagement rate.
In third is Tatcha, a Japanese skincare company that has recently started selling products in the UK. Tatcha says that they promise to bring harmony from people's skin to their soul. Tatcha has 1.2 million followers on Instagram, but a relatively low engagement rate of just 0.16%.
See the full top 15 below:
1. Drunk Elephant
2. CeraVe
3. Tatcha
4. Versed
5. Dr. Barbara Sturm
6. Elemis
6. Estée Lauder
8. Face Gym
9. Clinique
10. Dermalogica
11. Augustinus Bader
11. SkinCeuticals
13. Biologique Recherche
13. Neutrogena
15. Alastin
15. Sunday Riley
Here is the full report by Landys Chemist.
According to a recent study from Data Bridge Market Research, the skincare products market is expected to reach $251.09 million by 2030, which was $171.25 million in 2022, registering a CAGR of 4.90% during the forecast period of 2023 to 2030.