02.08.23
Revolution Beauty, British-based authority in cruelty-free accessible skincare and cosmetics, has expanded into Walmart.
Growing the brand’s accessibility and availability within the United States, this expansion marks the fourth major retailer to carry the brand’s growing cosmetic assortment within the past three years.
Expanding into over 2,500 Walmart locations throughout the U.S., the Relove by Revolution assortment will include a variety of offerings, spanning from a full eyebrow and foundation collection to trend driven innovations, such as Freckle Pens, Brushes, and Water Activated Liners.
In addition, Walmart will now carry several Revolution products, including Reloaded Eyeshadow Palettes, Loose Baking Powders, and Blur Sticks.
President of Revolution Beauty USA Sara Staniford commented, “As we continue to build Revolution Beauty’s presence within the United States, we are incredibly excited to cultivate a new relationship with Walmart. We are confident that our new Relove by Revolution collection will resonate with the Walmart shopper, and look forward to the many exciting elements that this collaboration will entail.”
“At Walmart, our purpose is to help people save money and live better – and for beauty that means delivering on trend, customer inspired items at accessible prices,” says Creighton Kiper, vice president, merchandising, beauty, Walmart U.S. “That’s why we are so excited to welcome Revolution Beauty and their new exclusive line, Relove by Revolution to our growing assortment, providing our customers an exciting new collection for an exceptional value, all at $5 or less.”
Revolution Beauty is now available at Walmart locations nationwide and online.
Growing the brand’s accessibility and availability within the United States, this expansion marks the fourth major retailer to carry the brand’s growing cosmetic assortment within the past three years.
Introducing a New, Exclusive Brand
Revolution Beauty boasts eight brands, including: Makeup Revolution, I Heart Revolution, Revolution PRO, Revolution Skincare, Revolution Haircare, XX Revolution and, new and exclusive to Walmart, Relove by Revolution.Expanding into over 2,500 Walmart locations throughout the U.S., the Relove by Revolution assortment will include a variety of offerings, spanning from a full eyebrow and foundation collection to trend driven innovations, such as Freckle Pens, Brushes, and Water Activated Liners.
In addition, Walmart will now carry several Revolution products, including Reloaded Eyeshadow Palettes, Loose Baking Powders, and Blur Sticks.
President of Revolution Beauty USA Sara Staniford commented, “As we continue to build Revolution Beauty’s presence within the United States, we are incredibly excited to cultivate a new relationship with Walmart. We are confident that our new Relove by Revolution collection will resonate with the Walmart shopper, and look forward to the many exciting elements that this collaboration will entail.”
“At Walmart, our purpose is to help people save money and live better – and for beauty that means delivering on trend, customer inspired items at accessible prices,” says Creighton Kiper, vice president, merchandising, beauty, Walmart U.S. “That’s why we are so excited to welcome Revolution Beauty and their new exclusive line, Relove by Revolution to our growing assortment, providing our customers an exciting new collection for an exceptional value, all at $5 or less.”
Revolution Beauty is now available at Walmart locations nationwide and online.