02.02.23
Sixty-year-old Dove has launched what it says is “the latest advance in superior moisturization.” The new Dove Body Wash features 24-hour Renewing MicroMoisture—a formula powered by proprietary nano technology to actively regenerate the skin's moisture.
Plus—its new packaging is Dove's first upgrade to the brand's iconic bottle in 17 years. Unilever owns the brand.
Gaps and crevices of dry skin are filled in, with a silky-smooth finish, while the formula's stearic and palmitic fatty acids penetrate deeply, working with the skin's natural renewal processes.
First Packaging Upgrade in 17 Years
To accompany the new formula, Dove worked with “leading cutting-edge designers and technicians” to create the first upgrade to the iconic pack in 17 years – “a beautiful bottle to match the skin it cares for.”Dove users will recognize the colored cap, while the slightly curved oval-shaped lid is reminiscent of the original solid Dove Beauty Bar.
The Body Wash also features a shower-friendly design, which makes it easy to use. You can hold it, flip the cap, and dispense the body wash with just one hand.
The bottle has even been crafted to allow it to be inverted on bathroom shelves when it gets low and the cap can be completely removed, so it's moisturizing to the last drop.
Every bottle of Dove Body Wash has been made from 100% post-consumer recycled (PCR) plastic helping to reduce the use of virgin plastic by more than 20,500 tons per year. (*98% of ingredients break down into carbon dioxide, water & minerals [OECD test methods 301, 302 and/or 310], except for the Snow Blossom variant.)
Marcela Melero, vice president, Global Dove Skin Cleansing, comments, "Dove is used by 174 million people around the world every day, and is in more than 60% of U.S. households. We're chosen and preferred by so many because we are constantly raising the bar and offering a superior level of care."
Melero contiues, "We're focused on understanding evolving skincare preferences and continuing to meet new needs through innovation. Change is beautiful, and we're thrilled to be making one of the biggest evolutions of Dove Body Wash in nearly two decades."
