01.30.23
Amyris Inc., a synthetic biotechnology company, has launched 4U by Tia, a new haircare line available exclusively at Walmart.
Founded by actress and entrepreneur Tia Mowry, 4U by Tia will be sold in over 2,800 Walmart retail stores in the U.S, on Walmart’s website, and on a direct-to-consumer website. Amyris will be operating the brand as part of its clean beauty portfolio of brands.
The brand is launching with a full line of eight products formulated for 2A to 4C (curly) hair, all of which contain Amyris' patented Hemi15, which nourishes and protects textured hair. The line is 100% vegan, silicone-free, sulfate-free and paraben-free.
"4U by Tia is a new, clean haircare line that expands the accessibility of clean beauty offerings to customers at affordable prices," said John Melo, President and CEO of Amyris. "This is Amyris' fifth consumer brand to launch in Walmart stores and our deepest collaboration to date. 4U by Tia furthers our goal of democratizing sustainability combining Tia Mowry's vision, Amyris' Lab-to-Market technology platform, and Walmart's commitment to innovation."
"4U by Tia elevates natural hair care with high-performance products that are efficacious, safe, and better for people and the planet," said Tia Mowry. "Family, wellness, and inclusivity are important to me and 4U by Tia promotes all of these values. Everyone should have access to leading haircare products formulated with ingredients they can pronounce. Through this collaboration with Walmart and Amyris, we are giving consumers better choices and products that are straightforward, easy to use, and developed with health and sustainability in mind."
Founded by actress and entrepreneur Tia Mowry, 4U by Tia will be sold in over 2,800 Walmart retail stores in the U.S, on Walmart’s website, and on a direct-to-consumer website. Amyris will be operating the brand as part of its clean beauty portfolio of brands.
The brand is launching with a full line of eight products formulated for 2A to 4C (curly) hair, all of which contain Amyris' patented Hemi15, which nourishes and protects textured hair. The line is 100% vegan, silicone-free, sulfate-free and paraben-free.
"4U by Tia is a new, clean haircare line that expands the accessibility of clean beauty offerings to customers at affordable prices," said John Melo, President and CEO of Amyris. "This is Amyris' fifth consumer brand to launch in Walmart stores and our deepest collaboration to date. 4U by Tia furthers our goal of democratizing sustainability combining Tia Mowry's vision, Amyris' Lab-to-Market technology platform, and Walmart's commitment to innovation."
"4U by Tia elevates natural hair care with high-performance products that are efficacious, safe, and better for people and the planet," said Tia Mowry. "Family, wellness, and inclusivity are important to me and 4U by Tia promotes all of these values. Everyone should have access to leading haircare products formulated with ingredients they can pronounce. Through this collaboration with Walmart and Amyris, we are giving consumers better choices and products that are straightforward, easy to use, and developed with health and sustainability in mind."