11.03.22
Haus Labs by Lady Gaga, which launched a new revamped product line exclusively with Sephora earlier this year, has welcomed Nicole Sokol as its vice president, Product Development.
With over 18 years of experience encompassing all categories of color cosmetics development, Sokol will focus on product strategy, product development, merchandising and product design.
The new hire comes on the heels of the brand’s success with the Haus Labs Triclone Skin Tech Foundation, which is clean and offers weightless, buildable medium coverage.
“She [Sokol] has an impressive 15+ year track record creating breakthrough, award-winning makeup artistry-inspired products for brands like MAC, Revlon and most recently Makeup by Mario. Her ability to distill big ideas, anticipate trends and transform them into iconic and relevant products is unmatched and I am confident her expertise will be a tremendous asset to Haus [Labs] as we continue to build on our recent brand evolution and product-centric strategy,” commented Gloria Ryu, Haus Labs senior vice president of Product and Innovation
Sokol is no stranger to the color cosmetics industry having worked with many top brands including MAC, Avon, Revlon, and Almay. Sokol spent six years at MAC, building the global eye product innovation & strategy in collaboration with SVP and marketing leads, while also leading compelling claims and storytelling, creating origination of concepts aiding in go to market global and consumer marketing 360 execution.
“I’m super excited to join Haus Labs as an integral part contributing to innovation that pushes the boundaries of art, science & kindness. These three pillars are innately my career compass & I am so passionate about delivering first to market innovation that makes everyone feel beautiful from the inside out,” said Sokol.
With over 18 years of experience encompassing all categories of color cosmetics development, Sokol will focus on product strategy, product development, merchandising and product design.
The new hire comes on the heels of the brand’s success with the Haus Labs Triclone Skin Tech Foundation, which is clean and offers weightless, buildable medium coverage.
Responsibilities
Sokol will be a pivotal player on the Haus Labs team in helping to grow the brand. She will be responsible for the conceptualization, initiation, development, evaluation and execution of new product development and formula improvements across multiple product categories. Sokol will work closely with the SVP of Product Development creating disruptive product concepts, lead the creation of ingredient stories, benefits, claim validation and product profiles to align with the overall brand and product marketing strategy, work with external R&D labs, contract manufacturers to support on-time and efficient project management and 360 execution, while identifying white space opportunities, gaps in the portfolio and new innovation sources.“She [Sokol] has an impressive 15+ year track record creating breakthrough, award-winning makeup artistry-inspired products for brands like MAC, Revlon and most recently Makeup by Mario. Her ability to distill big ideas, anticipate trends and transform them into iconic and relevant products is unmatched and I am confident her expertise will be a tremendous asset to Haus [Labs] as we continue to build on our recent brand evolution and product-centric strategy,” commented Gloria Ryu, Haus Labs senior vice president of Product and Innovation
Experience
Sokol joins the Haus Labs team from Makeup by Mario where she spent more than a year conceptualizing and developing new product launches. She worked directly with the president and CEO on speed to market calendar, created a new hybrid breakthrough category, and developed a top-selling franchise, while significantly outperforming makeup growth YTD in all channels.Sokol is no stranger to the color cosmetics industry having worked with many top brands including MAC, Avon, Revlon, and Almay. Sokol spent six years at MAC, building the global eye product innovation & strategy in collaboration with SVP and marketing leads, while also leading compelling claims and storytelling, creating origination of concepts aiding in go to market global and consumer marketing 360 execution.
“I’m super excited to join Haus Labs as an integral part contributing to innovation that pushes the boundaries of art, science & kindness. These three pillars are innately my career compass & I am so passionate about delivering first to market innovation that makes everyone feel beautiful from the inside out,” said Sokol.