10.25.22
Growth equity firm Stride Consumer Partners announced a minority investment in Patrick Ta Beauty, the namesake beauty brand by world-renowned makeup artist Patrick Ta.
Patrick Ta Beauty wasa founded in 2019 by Ta (shown above, center) along with product specialist Rima Minasyan (above, on right), and seasoned entrepreneur Avo Minasyan (left).
Steve Berg, Partner at Stride Consumer Partners, says, "At the core of our approach is a passion for partnering with talented management teams. Patrick Ta Beauty's tremendous growth is a testament to Patrick, Rima and Avo's accomplishments in capturing consumers' hearts with its compelling brand story paired with an innovative, quality product offering. We are excited to play a role in Patrick Ta Beauty's next successful chapter."
Ta says, "Stride is not only providing funding to grow the brand but is helping deliver our vision of confidence and beauty."
Avo Minasyan adds, "Beyond Stride's incredible track record and deep experience in beauty, we saw an immediate alignment with our vision of becoming the leading makeup brand empowering consumers in a meaningful way."
Rima Minasyan adds, "We're grateful to have found a partner in Stride, who shares our core beliefs and will be working in sync to grow our vision."
Nicole Fourgoux, Operating Partner at Stride Consumer Partners, comments, "Patrick, Rima and Avo are visionary founders that have thoughtfully built a brand that quickly gained a passionate and very loyal consumer base. There is already a lot of momentum behind the Patrick Ta Beauty brand, and we are incredibly honored to work alongside the team to capture the many growth opportunities ahead."
With its visionary founding team and exclusive partnership with Sephora in the U.S., Patrick Ta Beauty has quickly built a loyal following, especially among Gen Z and Millennials.
The investment from Stride Consumer Partners will fuel the brand's growth by driving awareness for Patrick Ta beauty, supporting the brand's portfolio and distribution expansion at Sephora as well as the build out of the team.
