10.04.22
Eric Pressly, inventor and scientist, helped develop Olaplex—and now he has unveiled a new haircare brand, epres.
Epres consists of two science-based treatments including one professional in-salon SKU and one consumer at-home SKU, ranging from $34-$79.
The inaugural technology from epres is a next-generation acid-free, bond repair treatment. The patent-pending formulas contain just four ingredients and work to deliver professional-grade results for all hair types. Furthermore, epres uses Biodiffusion technology, enabling it to continue transforming the hair long after it dries, in one simple step.
"Epres is the future of haircare, specifically formulated for both professionals and consumers. Whenever I am innovating, it is always essential that my products can be trusted for their professional-grade formulas and that they truly deliver on the promised benefits and results. That is why I wanted to re-enter the haircare space and continue to create products that are as accessible and easy-to-use as they are innovative," said Eric Pressly, the brand's founder.
In salon, the Professional Bond Repair works as a single-step solution to actively re-bond hair structure without lowering the pH of the chemical service which prevents increased processing times, reduced lift, and inhibited color deposit. For consumers at home, the Bond Repair Treatment Kit comes with an epres spray bottle and two water-free concentrate vials. Its formula actively re-bonds hair's structure adding lasting softness, strength, and manageability; its liquid-molecule technology continues to diffuse repair throughout each strand for hours after application.
After initial purchase, consumers can shop the water-free concentrate vials separately for a refillable, planet minded option.
Epres is available beginning October 4 online and will be in select salons across the U.S. starting November 1.