09.26.22
Cher has announced a new fragrance collection in partnership with Scent Beauty—Decades.
The collection’s unique packaging and design are inspired by Cher’s own singular fashions throughout the decades.
“First of all, I'm astonished that I have been famous for sixty years. When I started everything was changing, and just like music, art, and clothing, perfume also changed. These scents represent those Decades for me. There was electricity in the air and life smelled like excitement,” commented Cher.
Creatively, each fragrance has its own compelling scent that captures the aura of the decade - with an olfactive structure developed by Firmenich. Cher will introduce the collection on the Home Shopping Network on September 28th with an interactive segment taking fans on a journey through the decades and each unique fragrance.
“We are thrilled to continue our longstanding partnership with the iconic Cher. Following the launch of Cher Eau de Couture, we wanted to provide her fans with a complete fragrance wardrobe that embodies her star-power throughout the decades. The Decades Collection takes consumers on an olfactive journey embodying Cher’s famous personas from the 60’s through the 90’s,” said Steve Mormoris, founder and CEO of Scent Beauty.
The Cher Decades Luxury Coffret Set, featuring all four scents, will launch on HSN on September 28, 2022. Cher Decades Eau de Parfums (30ml) will launch on Walmart’s website and in Walmart stores in October.
The collection’s unique packaging and design are inspired by Cher’s own singular fashions throughout the decades.
“First of all, I'm astonished that I have been famous for sixty years. When I started everything was changing, and just like music, art, and clothing, perfume also changed. These scents represent those Decades for me. There was electricity in the air and life smelled like excitement,” commented Cher.
Creatively, each fragrance has its own compelling scent that captures the aura of the decade - with an olfactive structure developed by Firmenich. Cher will introduce the collection on the Home Shopping Network on September 28th with an interactive segment taking fans on a journey through the decades and each unique fragrance.
- The ’60s is a mix of Chypre Flora with notes of Bergamot, Rose Damascena, and Patchouli, representing the nostalgia, peace, and love era.
- The ’70s is an amber, woody incense scent with cardamom, saffron, and musks, representing disco bling and Utopian times.
- The ’80s is a floral and fruity scent with notes of mandarin, honeysuckle, and tonka bean, representing goth punk.
- The ‘90s with a floral scent and notes of peach nectar, heliotrope, and sandalwood, representing grunge and pop escapism.
“We are thrilled to continue our longstanding partnership with the iconic Cher. Following the launch of Cher Eau de Couture, we wanted to provide her fans with a complete fragrance wardrobe that embodies her star-power throughout the decades. The Decades Collection takes consumers on an olfactive journey embodying Cher’s famous personas from the 60’s through the 90’s,” said Steve Mormoris, founder and CEO of Scent Beauty.
The Cher Decades Luxury Coffret Set, featuring all four scents, will launch on HSN on September 28, 2022. Cher Decades Eau de Parfums (30ml) will launch on Walmart’s website and in Walmart stores in October.