06.17.22
Sephora has introduced its newly-graduated Accelerate Class of 2022—ten brands that represent “the very best in beauty” with brand offerings including makeup, skincare, haircare and fragrance.
Since 2016, the goal of the Accelerate program has been to provide consistent, cohesive, and ongoing support backed by digital and in-person resources for inspirational founders in beauty.
This year, Sephora focused on incubating founders who are people of color. Founders embarked on a six-month journey inclusive of an intensive boot camp where they gained the necessary skills to create a successful business.
Since 2016, the goal of the Accelerate program has been to provide consistent, cohesive, and ongoing support backed by digital and in-person resources for inspirational founders in beauty.
This year, Sephora focused on incubating founders who are people of color. Founders embarked on a six-month journey inclusive of an intensive boot camp where they gained the necessary skills to create a successful business.
Meet The Class of 2022
The following brands have formally graduated from the program and are preparing to launch at Sephora:- Basma Beauty: Co-founded in 2021 by Parisa Durrani and Basma Hameed, Basma Beauty develops easy-to-use, versatile, and buildable formulas that give users the ultimate control of their beauty routines, via makeup made for real life and real skin.
- Fara Homidi: Founded in 2021 by Fara Homidi, this clean luxury beauty line is professionally formulated for effortless application, featuring sustainably-minded packaging and products – including a refill system – and an inclusive color range.
- House of Foster: House of Foster doesn’t make users choose between wellness and aesthetic. Founded in 2020 by Selah Lemon, the brand rejects the mundane and believes in promoting intentional formulation that positively provokes the senses.
- Mango People: Founded in 2020 by Sravya Adusumilli, Mango People is a line of multifunctional beauty essentials formulated with organic botanical oils, Adaptogenic herbs from Ayurveda and infused with plant pigments that look and feel incredible on the skin. The brand’s mission is to provide high-performing products that are inclusive of all skin tones, without compromising on ingredients or our planet.
- Shaz & Kiks: Co-founded in 2020 by Kiku Chaudhuri, Shaz & Kiks harnesses the healing powers of Earth’s natural ingredients to build healthier hair. The brand’s mission is to create innovative products that are inspired by ancient Indian rituals, using ethically sourced Ayurvedic raw ingredients that are proven natural alternative solutions, to holistically nourish the entire hair ecosystem.
- Sistine: Founded in 2019 by Krys Lunardo, Sistine is an inclusive cabinet of clean skincare formulas for the “ecocentric eccentric.”
- Wonder Curl: Founded in 2010 by Scarlett Rocourt, Wonder Curl is a Black-owned, vegan hair care line that improves the texture of natural hair by keeping hair nourished and hydrated for days without rewetting or restyling.
- Kempt: Founded in 2020 by Rimah Husain, Kempt is elevating the facial hair removal experience with a skin-first approach. The brand offers effective but gentle hair removal products with clean formulations that feature skincare ingredients.
- Miss Rizos: Founded in 2010 by Carolina Contreras in the Dominican Republic as an online platform that educates, celebrates, and advocates for curly women and girls, Miss Rizos has cultivated and grown a following of curly hair enthusiasts from all over the world.
- Lion Pose: Co-founded in 2021 by Nisha Phatak and Madhu Punjabi, Lion Pose is a clean + clinical brand for brown skin—raising research standards and fighting hyperpigmentation with powerful actives. Developed with Harvard-educated dermatologists and clinically tested on skin of color, Lion Pose products are intended to be the first line of defense for brown skin issues, whether melasma, hyperpigmentation, ingrown hairs, or acne.