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    Breaking News

    ‘French Girl Beauty’ is a Top Beauty Trend for April, Trendalytics Says

    From glossy lips and blush tint to fishtail eyeliner and hair oiling—here are Trendanalytics’ emerging beauty trends for April 2022.

    ‘French Girl Beauty’ is a Top Beauty Trend for April, Trendalytics Says
    04.21.22

    What are some of the top trends in beauty this month? Get ready for ‘French Girl Beauty,’ Trendanalytics says. Expect flushed cheeks, glossy lips—and oiled hair. 

    The company uses a proprietary algorithm to identify beauty and fashion trends each month—and categorizes them as either emerging, safe bets, peaking, and on its way out. Compare the following with last month's Trendanalytics' top beauty trends report. 

    Here are highlights from Trendalytics' April 2022 report.

    Effortless Natural Makeup

    Women are gravitating toward effortless “French girl beauty” as the natural look continues to gain popularity. An emerging trend to watch, searches for French skincare are +25% compared to last year.

    What types of makeup does this include? Flushed cheeks and tinted lips.

    Blush tints (+29% to LY) and blush palettes (+11% to LY) are emerging trends, while hydrating lipsticks (+1,326% to LY) and lip stains (+52% to LY) are safe bets.

    Graphic Eyes

    Eyeliner is also popular. The latest graphic eyeliner (+61% to LY) look to gain popularity is fishtail eyeliner (+570% to LY). The double-liner look features a flick on the upper and lower lash line. Bella Hadid and HBO’s “Euphoria's” characters have popularized the trend.

    Other experimental liner looks include safe bets like eyeliner stickers (+117% to LY), under-eye liner (+59% to LY), and metallic eyeliner (+53% to LY).

    Hair

    Hair is taking priority this spring. Hair oiling (+15% to
LY), a practice featured in Netflix's "Bridgerton" Season 2 and a centuries-old beauty ritual native to India, boosts moisture, shine, and overall hair health.

    Hair pomade (+11% to LY), hair mousse (+12% to LY), and hair serum (+7% to LY) are emerging trends to watch.

    Beauty Trends, Ranked

    Here are more rankings—as lists.

    EMERGING

    • Pomade Stick +74%
    • Glossy Lip +34%
    • Full Coverage Concealer +33%
    • Blush Tint +29%
    • French Skincare +25%
    • Hair Concealer +17%
    • Kajal Eyeliner +16%
    • Inner Corner Eyehadow +15%
    • Hair Oiling +15%
    • Underliner +1%

    SAFE BETS

    • Hydrating Lipstick +1,326%
    • Fishtail Eyeliner +570%
    • Liquid Eyeshadow +174%
    • Eyeliner Stickers +117%
    • Bare Nails +106%
    • Lip Blushing +100%
    • Serum Foundation +97%
    • Eyeshadow Stick +70%
    • Graphic Eyeliner +61%
    • Lip Stain +52%

    PEAKING

    • Eye Massager +42%
    • Sweater Nails +40%
    • Heatless Curling +14%
    • Brown Nail Polish +12%
    • Waterproof Eyeliner +11%
    • Lash Serum +8%
    • Collagen Serum +7%
    • Keratin Conditioner +7%
    • Dark Lip Liner +4%
    • Inner Corner Eyeliner -7%

    ON ITS WAY OUT

    • Shave Butter -4%
    • Neon Nails -7%
    • Rhodiola -10%
    • Mousse Foundation -11%
    • Salicylic Acid -14%
    • Fragrance Oil -16%
    • Collagen Boosting -20%
    • Ceramide Supplement -26%
    • Shea Shampoo -33%
    • Negative Space Nails -35%
    Stay tuned for highlights from next month's beauty trend report.

    Subscribe to Beauty Packaging's free e-newsletter so you don't miss upcoming reports—and our latest Breaking News.    
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    • NJPEC Announces 2022 Package of the Year Awards
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    CURRENT ISSUE

    July/August 2022

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