03.23.22
Halsey's 'about-face' has launched a new collection—"Saturation Nation." The color cosmetics line is designed to help users create innovative looks.
About-face is yet anotehr celebraity beauty brand, founded by Ashley Frangipane, the singer known as Halsey.
The new color-focused makeup collection features three existing about-face products in a range of new colors that can be worn solo or mixed together.
The collection also includes the addition of Shadow Fix, a new long-wearing eyeshadow primer that locks down shadows for looks that stay vibrant, crease-proof and smooth all day and night.
"I always feel the most free when I'm creating looks without any rules," says Halsey. "Makeup is one of my greatest loves, and I've always stood firm in the belief that it's about having fun – not looking perfect. I hope this collection of existing about-face products (in an insane range of new shades) inspires you to do the same."
This new collection also celebrates three existing about-face lip and eye formulas in a range of new colors – electric, ultra-pigmented brights, bold primaries and soft, dreamy pastels.
Matte Eye Paint and Paint-It Matte Lip Color are shown above—take a look at the innovative package design.