03.21.22
IRI, a provider of big data, predictive analytics and forward-looking insights, and U.S. beauty retailer Ulta Beauty have entered a strategic, multiyear partnership to improve Ulta Beauty’s view of the total beauty market.
“At IRI, we are passionate about understanding and serving the needs of our clients. We couldn’t be more excited to support Ulta Beauty in gaining a deeper view of the beauty market and identifying opportunities for innovation and advancement,” said Wei Lin Wong, president, Global Retail and Strategy, IRI. “Our personalized solutions will provide Ulta Beauty meaningful data and actionable, real-time insights to elevate their retail strategy.”
IRI’s solutions identify shoppers’ online behavior, provide a 360-degree view of the e-commerce universe and help companies better understand exactly where to invest to drive growth online. Utilizing IRI’s consumer and shopper insights solutions allows Ulta Beauty to better understand shopping behaviors, including guests’ on-the-go and in-the-moment needs. IRI’s platform also enables the retailer to transform its merchandising processes by embedding data into decision-making with easy-to-consume, real-time insights.
“As a data-driven company, we believe in taking a holistic view of retail and consumer channels to unlock meaningful actions,” said Jordan Pious, senior director, Merchandising Strategy and Insights, Ulta Beauty. “We’re excited to partner with IRI to enhance how we use data and analytics to inform our merchandising strategies and, most importantly, optimize our guests’ experiences.”
“At IRI, we are passionate about understanding and serving the needs of our clients. We couldn’t be more excited to support Ulta Beauty in gaining a deeper view of the beauty market and identifying opportunities for innovation and advancement,” said Wei Lin Wong, president, Global Retail and Strategy, IRI. “Our personalized solutions will provide Ulta Beauty meaningful data and actionable, real-time insights to elevate their retail strategy.”
Leveraging IRI’s Solutions
As part of the partnership, Ulta Beauty will leverage IRI’s suite of innovative solutions for e-commerce data, consumer insights and merchandising tools to support its go-to-market strategies.IRI’s solutions identify shoppers’ online behavior, provide a 360-degree view of the e-commerce universe and help companies better understand exactly where to invest to drive growth online. Utilizing IRI’s consumer and shopper insights solutions allows Ulta Beauty to better understand shopping behaviors, including guests’ on-the-go and in-the-moment needs. IRI’s platform also enables the retailer to transform its merchandising processes by embedding data into decision-making with easy-to-consume, real-time insights.
“As a data-driven company, we believe in taking a holistic view of retail and consumer channels to unlock meaningful actions,” said Jordan Pious, senior director, Merchandising Strategy and Insights, Ulta Beauty. “We’re excited to partner with IRI to enhance how we use data and analytics to inform our merchandising strategies and, most importantly, optimize our guests’ experiences.”