02.28.22
David Greenberg has been appointed CEO of L'Oréal USA, President of North America Zone, and member of L'Oréal Executive Committee, effective immediately. He succeeds Stéphane Rinderknech, who has decided to continue his career outside of the group.
Currently president of L'Oréal Professional Products Division in North America, Greenberg has spent more than 28 years at L'Oréal in leadership roles across markets, divisions, brands and functions. Greenberg most recently spearheaded the acceleration and business model transformation of the Professional Products Division in North America. Under his 5-year tenure, he oversaw the growth of SalonCentric, accelerated the growth of the business in new channels, and modernized the professional products business into a digital, omnichannel one.
Greenberg is a veteran and trusted advocate of the North American beauty industry. He serves on the Board of the Personal Care Products Council (PCPC) and on the Industry Advisory Board of the Fashion Institute of Technology (FIT) School of Graduate Studies in Cosmetics & Fragrance Marketing & Management.
Prior to his current role, Greenberg served as president of Maybelline, Garnier and Essie within L'Oréal USA’s Consumer Products Division for 8 years and directed marketing for the L’Oréal Paris brand for another 6 years.
Over his career, Greenberg has also been involved in the identification, integration and global expansion of many of L'Oréal’s American brand acquisitions, including Pulp Riot, NYX Professional Makeup, Essie and Matrix. Known for his ability to build engaged teams and develop people, Greenberg took on the transformation and professionalization of the HR function as chief human resources officer in 2005 under then-L'Oréal USA CEOs Jean-Paul Agon and Laurent Attal. Greenberg spent 4 successful years at L'Oréal Mexico as head of the Consumer Products Division.
Commenting on Greenberg’s appointment, Nicolas Hieronimus, CEO of L’Oréal, stated, “I have known David for many years. David is one of the architects of L'Oréal’s rise to become the market leader in the US, and he still leads with the same entrepreneurial, innovative and competitive mindset. He is a successful team builder. I am very proud to name the first American to head the North America Zone and to join our Groupe’s Executive Committee. North America Zone is one of our biggest engines of growth and David is the right person to take our team and business to new heights.”
This appointment is effective immediately.
Currently president of L'Oréal Professional Products Division in North America, Greenberg has spent more than 28 years at L'Oréal in leadership roles across markets, divisions, brands and functions. Greenberg most recently spearheaded the acceleration and business model transformation of the Professional Products Division in North America. Under his 5-year tenure, he oversaw the growth of SalonCentric, accelerated the growth of the business in new channels, and modernized the professional products business into a digital, omnichannel one.
Greenberg is a veteran and trusted advocate of the North American beauty industry. He serves on the Board of the Personal Care Products Council (PCPC) and on the Industry Advisory Board of the Fashion Institute of Technology (FIT) School of Graduate Studies in Cosmetics & Fragrance Marketing & Management.
Prior to his current role, Greenberg served as president of Maybelline, Garnier and Essie within L'Oréal USA’s Consumer Products Division for 8 years and directed marketing for the L’Oréal Paris brand for another 6 years.
Over his career, Greenberg has also been involved in the identification, integration and global expansion of many of L'Oréal’s American brand acquisitions, including Pulp Riot, NYX Professional Makeup, Essie and Matrix. Known for his ability to build engaged teams and develop people, Greenberg took on the transformation and professionalization of the HR function as chief human resources officer in 2005 under then-L'Oréal USA CEOs Jean-Paul Agon and Laurent Attal. Greenberg spent 4 successful years at L'Oréal Mexico as head of the Consumer Products Division.
Commenting on Greenberg’s appointment, Nicolas Hieronimus, CEO of L’Oréal, stated, “I have known David for many years. David is one of the architects of L'Oréal’s rise to become the market leader in the US, and he still leads with the same entrepreneurial, innovative and competitive mindset. He is a successful team builder. I am very proud to name the first American to head the North America Zone and to join our Groupe’s Executive Committee. North America Zone is one of our biggest engines of growth and David is the right person to take our team and business to new heights.”
This appointment is effective immediately.