CosRx Presents Blue Peptide-Themed Skincare Experience

CosRx made a standout appearance at VidCon 2026 in Anaheim with its Blue Peptide-themed booth, introducing its latest innovations: The Blue Peptide Bakuchiol Plump Glow Serum and The Blue Peptide Bakuchiol Plump Bounce Cream.

Among over 20 curated Korean beauty brands, CosRx stood out with a visually immersive booth inspired by the Blue Peptide Duo’s signature blue color and the natural hue of Copper Peptide (GHK-Cu).

As one of the first K-beauty brands to directly engage with VidCon’s community, CosRx transformed the Blue Peptide launch into a high-impact offline activation.

CosRx recently introduced The Blue Peptide Bakuchiol Plump Glow Serum and The Blue Peptide Bakuchiol Plump Bounce Cream, making VidCon the duo’s first major offline consumer experience.

Formulated with Copper Peptide (GHK-Cu) and Bakuchiol, a gentle retinol alternative, the duo was developed to support a smoother, firmer, and bouncier-looking complexion. 

Together, the serum and cream help address the appearance of fine lines, pores, uneven texture, and loss of firmness, offering a “fill and lift” skincare approach designed to support healthier-looking skin over time.

CosRx delivered an engaging brand activation with product sampling, interactive games, exclusive gifting moments, and influencer-led flash giveaways.

Held from June 25–27, VidCon 2026 welcomed Korean skincare brands for the first time through Millions Seoul, owned by creator platform DMIL and the event’s first official K-beauty partner.