01.14.22
Native is collaborating with Baked by Melissa. The new limited edition personal care line features sweet scents inspired by cupcakes.
The collection was created in partnership with Baked by Melissa's Founder & CEO Melissa Ben-Ishay. The team set out to "find the perfect balance of fragrance confection for an indulgence in the shower and beyond."
The collection debuts with deodorants, body wash and hair care in four indulgent scents.
The scents are inspired by the NYC brand's most two popular cupcake flavors, plus two new ones—
- Tie-Dye Vanilla
- Mint Cookie
- Ginger Lemonade
- Fresh Peach
"The objective for this collaboration with Baked by Melissa was to create a truly unbelievable and memorable moment for consumers while celebrating flavor and fragrance," she explains.
Lebedev continues, "We developed the scents by trying Baked by Melissa's best selling flavors and drew inspiration from there, and collaboratively brainstormed scent combos that inspired new cupcake flavors such as Ginger Lemonade and Fresh Peach."
The Native x Baked by Melissa collection is available on Native's website and select products can be found in Target stores.
There's also a Native x Baked by Melissa mini-cupcake 25-pack is available at bakedbymelissa.com
All Native products are sulfate-free, paraben-free, dye-free, cruelty-free and vegan.