01.03.22
Ahead of CES 2022, the L’Oréal Group has unveiled its latest beauty tech innovation intended to reinvent the hair coloration category: Colorsonic, a lightweight, handheld device that uses a mess-free process to mix hair color and apply it evenly, delivering consistent hair color results for consumers at home.
The company also introduced Coloright, an AI-connected haircolor system for salon stylists that uses Virtual Try-on to project desired shades, and an algorithm that leads to an on-demand, customized haircolor with more than 1,500 custom shades possibilities.
“Our century-long, deep experience and leadership in hair coloration has allowed our researchers, data scientists and Tech engineers to completely revisit and reinvent the hair coloring experience for both: at home with Colorsonic, a unique user-designed re-usable device allowing a precise vibrant result of hair coloration, and for hair stylists with Coloright, the most personalized and advanced experience in hair salons to achieve desired hair color results anywhere in the world. L’Oréal’s BeautyTech leadership allows us to push the boundaries of tech multiplied by science for breakthroughs in more personalized, inclusive and sustainable beauty experiences” said Barbara Lavernos, deputy chief executive officer, in Charge of Research, Innovation and Technology.
The device then dispenses the right dose of hair color and applies it to the hair via an oscillating nozzle of bristles as they move in a zigzag pattern to evenly distribute it on the hair.
“After years of research and development, we are thrilled to unveil technologies ahead of this year’s Consumer Electronics Show that modernize the experience for millions of people worldwide who color their hair at home and in the salon,“ said Guive Balooch, global head of Research and Innovation’s Tech Incubator at L’Oréal. “We aim to leverage science and technology to solve age-old problems for consumers, and Colorsonic is a great example of the power of innovating for consumers by innovating with consumers.”
L’Oréal plans to launch Colorsonic to consumers in the U.S. beginning in early 2023.
The machine features a reader, which analyzes the client’s hair, measuring factors that influence color’s effectiveness, including hair color, gray percentage, length, and density and a dispenser that contains dry beads consisting of hair dye, accompanied by cartridges of base creams, developers and diluters. Together, these dispensed components create a personalized hair color recipe.
The ultra-precise machine dispenses all the components of the formula and, in total, Coloright can provide more than 1,500 custom possibilities.
The company also introduced Coloright, an AI-connected haircolor system for salon stylists that uses Virtual Try-on to project desired shades, and an algorithm that leads to an on-demand, customized haircolor with more than 1,500 custom shades possibilities.
“Our century-long, deep experience and leadership in hair coloration has allowed our researchers, data scientists and Tech engineers to completely revisit and reinvent the hair coloring experience for both: at home with Colorsonic, a unique user-designed re-usable device allowing a precise vibrant result of hair coloration, and for hair stylists with Coloright, the most personalized and advanced experience in hair salons to achieve desired hair color results anywhere in the world. L’Oréal’s BeautyTech leadership allows us to push the boundaries of tech multiplied by science for breakthroughs in more personalized, inclusive and sustainable beauty experiences” said Barbara Lavernos, deputy chief executive officer, in Charge of Research, Innovation and Technology.
About Colorsonic
Developed in response to consumer needs and refined over a five-year period, Colorsonic uses a custom mixer mechanism to combine a precise amount of developer and formula to create a hair color.The device then dispenses the right dose of hair color and applies it to the hair via an oscillating nozzle of bristles as they move in a zigzag pattern to evenly distribute it on the hair.
“After years of research and development, we are thrilled to unveil technologies ahead of this year’s Consumer Electronics Show that modernize the experience for millions of people worldwide who color their hair at home and in the salon,“ said Guive Balooch, global head of Research and Innovation’s Tech Incubator at L’Oréal. “We aim to leverage science and technology to solve age-old problems for consumers, and Colorsonic is a great example of the power of innovating for consumers by innovating with consumers.”
Commitment to Sustainability
The unveiling of Colorsonic is a continuation of L’Oréal’s commitment to delivering personalized beauty experiences rooted in sustainability. Features that reflect this commitment include:- Post-Consumer Recycled Plastic: Colorsonic is a reusable device with a recyclable formula cartridge that uses less plastic per application than home box haircolor.
- Reusable Gloves: Existing at-home hair color includes single-use gloves in every box. Colorsonic replaces single-use gloves with gloves that can be reused up to 10 times and are high-performing in protection.
- Reduced Shipping Packaging: The Colorsonic device and color cartridges are shipped in certified recyclable paper mailers.
L’Oréal plans to launch Colorsonic to consumers in the U.S. beginning in early 2023.
About Coloright
In addition to transforming the at-home haircoloring experience with Colorsonic, L’Oréal is also focused on the next evolution of the salon hair color experience. Coloright is an AI-connected hair color system for salon stylists that creates on-demand, customized hair color. It puts innovation in the hands of professional colorists and customizes salon hair color experience powered by a patented algorithm to offer more precise colorations.The machine features a reader, which analyzes the client’s hair, measuring factors that influence color’s effectiveness, including hair color, gray percentage, length, and density and a dispenser that contains dry beads consisting of hair dye, accompanied by cartridges of base creams, developers and diluters. Together, these dispensed components create a personalized hair color recipe.
The ultra-precise machine dispenses all the components of the formula and, in total, Coloright can provide more than 1,500 custom possibilities.