09.28.21
Coty Inc. has announced a multi-channel agreement with beauty tech solutions provider Perfect Corp. that will embed a suite of augmented reality and artificial intelligence experiences into the digital marketing toolkits of its beauty brands.
The technology solutions will provide virtual try-ons, online skin diagnostics, and data-driven personalization for brands including CoverGirl, Sally Hansen and philosophy, among others, as well as for Coty’s broad fragrance portfolio.
In addition to enhancing e-Commerce experiences, the partnership promises to enrich in-store shopping with touchless product experiences at a time when hygiene and safety are dominating retailer operations and consumer mindsets.
Advancing Beauty Tech and Personalization for Coty Brands
"This partnership adds a new dimension to Coty’s digital journey, incorporating some of the best augmented and virtual reality technologies that will help the full portfolio of our brands unlock the best digital user experience and, as a result, help advance social selling,” said Coty Chief Digital Officer Jean-Denis Mariani.
“Perfect Corp. has always been at the forefront of virtual try-on experiences, digital storytelling and AR technologies,” said Perfect Corp. founder and CEO Alice Chang. “Our extensive partnership with Coty helps propel some of world’s largest brands further into the new age of social commerce and DTC selling with unmatched personalization, live-steam and leading technology-driven capabilities, which is becoming increasingly important for consumers when shopping with their favorite brands.”
Coty Expands Digital-First Omnichannel Strategy
Today’s announcement follows Coty’s “Digital-First Omnichannel” strategy that focuses on digital storytelling and discovery.
Also included in the long-term agreement between Coty and Perfect Corp. is a development roadmap for co-creation of exclusive technologies for Coty brands.
The partnership comes on the heels of other recent investments in e-Commerce and direct to consumer selling initiatives and is Coty’s first omnichannel digital solution that will be scaled companywide.
The technology solutions will provide virtual try-ons, online skin diagnostics, and data-driven personalization for brands including CoverGirl, Sally Hansen and philosophy, among others, as well as for Coty’s broad fragrance portfolio.
In addition to enhancing e-Commerce experiences, the partnership promises to enrich in-store shopping with touchless product experiences at a time when hygiene and safety are dominating retailer operations and consumer mindsets.
Advancing Beauty Tech and Personalization for Coty Brands
"This partnership adds a new dimension to Coty’s digital journey, incorporating some of the best augmented and virtual reality technologies that will help the full portfolio of our brands unlock the best digital user experience and, as a result, help advance social selling,” said Coty Chief Digital Officer Jean-Denis Mariani.“Perfect Corp. has always been at the forefront of virtual try-on experiences, digital storytelling and AR technologies,” said Perfect Corp. founder and CEO Alice Chang. “Our extensive partnership with Coty helps propel some of world’s largest brands further into the new age of social commerce and DTC selling with unmatched personalization, live-steam and leading technology-driven capabilities, which is becoming increasingly important for consumers when shopping with their favorite brands.”
Coty Expands Digital-First Omnichannel Strategy
Today’s announcement follows Coty’s “Digital-First Omnichannel” strategy that focuses on digital storytelling and discovery.Also included in the long-term agreement between Coty and Perfect Corp. is a development roadmap for co-creation of exclusive technologies for Coty brands.
The partnership comes on the heels of other recent investments in e-Commerce and direct to consumer selling initiatives and is Coty’s first omnichannel digital solution that will be scaled companywide.