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    Breaking News

    Bumble and Bumble Launches Hairdresser’s Invisible Oil Ultra Rich Hair Care Collection

    Delivers velvety, ultra-rich hydration to the driest hair.

    Bumble and Bumble Launches Hairdresser’s Invisible Oil Ultra Rich Hair Care Collection
    Bumble and bumble Hairdresser's Invisible Oil Ultra Rich collection.
    08.27.21

    Bumble and bumble
     has launched the Hairdresser's Invisible Oil Ultra Rich collection, a comprehensive haircare regimen that will moisturize even the driest locks, the brand claims.
     
    The Ultra Rich collection is cruelty-free and formulated for all hair types and textures, 4C-1A. The creamy formulas are infused with skincare-grade biomimetic Hyaluronic Acid, Kalahari melon seed oil, and the brand's signature 6-oil blend.

    "We developed Ultra Rich after noticing an unmet need for deep hydration, particularly for consumers with extremely dry, thick, frizzy hair. Formulated with powerful skincare-inspired ingredients, these products combined are able to provide hydration for days," said Christine Hall, vice president, Hair Care & Color Research & Development at The Estée Lauder Companies, the parent company of Bumble and bumble.

    A Shampoo, Conditioner, & Hyaluronic Treatment Lotion

    The collection includes a Shampoo, Conditioner, and Hyaluronic Treatment Lotion that together deliver scalp-to-ends nourishment and up to 72 hours hydration, high-humidity protection and frizz reduction.

    The Shampoo and Conditioner gently cleanse without sulfates, and they are color-safe.
     
    The Hyaluronic Treatment Lotion is a multi-tasking leave-in conditioner to moisturize dry, brittle hair. It helps to prevent split ends, detangles, and protects against breakage, while simultaneously providing heat protection up to 450°F.
     
    The Hairdresser's Invisible Oil Ultra Rich collection is available now at Bumble and bumble Flagship NYC Salons, Bb.Network Salons, Bumble and bumble’s website and Sephora.
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