Beauty Packaging Staff08.19.20
Ariana Grande has launched a new fragrance in partnership with Luxe Brands—R.E.M.
The R.E.M. fragrance was developed with Firmenich and expands the Ariana Grande fragrance universe. It features a blend of pear, fig and caramel, as well as a trail of lavender essence, intoxicating musks, tonka and sandalwood.
"The R.E.M. fragrance has quickly become a favorite of mine. So much so that I named it after one of my favorite songs and paired it with one of my favorite visual worlds which is that 60s mod, space, dream world,” said Grande. “This scent feels warmer, sexier, more grown and kind of grounded more so than the others but the secret ingredient that gives it that sweetness and ties it in with the rest of the family is caramel! I am very excited about this and I hope everyone loves it as much as I do."
Grande partnered with award winning package designer Joshua English on the bottle design—a lavender colored bottle with a shiny silver logo emblem and crystal cap. The fragrance is encased in a clear crystal base with complex facets and a comic-inspired secondary carton.
The R.E.M. fragrance from Ariana Grande will be available online at Ulta.com August 19, 2020 and in Ulta Beauty stores nationwide September 6, 2020 and will roll out globally with key global retail partners Douglas, Boots and Liverpool.
The R.E.M. fragrance was developed with Firmenich and expands the Ariana Grande fragrance universe. It features a blend of pear, fig and caramel, as well as a trail of lavender essence, intoxicating musks, tonka and sandalwood.
"The R.E.M. fragrance has quickly become a favorite of mine. So much so that I named it after one of my favorite songs and paired it with one of my favorite visual worlds which is that 60s mod, space, dream world,” said Grande. “This scent feels warmer, sexier, more grown and kind of grounded more so than the others but the secret ingredient that gives it that sweetness and ties it in with the rest of the family is caramel! I am very excited about this and I hope everyone loves it as much as I do."
Grande partnered with award winning package designer Joshua English on the bottle design—a lavender colored bottle with a shiny silver logo emblem and crystal cap. The fragrance is encased in a clear crystal base with complex facets and a comic-inspired secondary carton.
The R.E.M. fragrance from Ariana Grande will be available online at Ulta.com August 19, 2020 and in Ulta Beauty stores nationwide September 6, 2020 and will roll out globally with key global retail partners Douglas, Boots and Liverpool.
