Beauty Packaging Staff08.14.20
Natura &Co's consolidated sales stood at $1.30 billion in the second quarter, down 12.7% due to the unprecedented global impact of the COVID-19 pandemic.
New Developments
The quarter also saw the launch of the group's Commitment to Life, a comprehensive sustainability plan through 2030, further increasing Natura &Co's actions to tackle some of the world's most pressing issues, including the climate crisis and protecting the Amazon, the defense of human rights, ensuring equality and inclusion and embracing circularity and regeneration.
Natura &Co also successfully completed a $0.37 billion capital raise in the quarter that will allow the group to invest $74.9 million in the coming six months in digital and IT, with further significant investments planned over the next four years.
Roberto Marques, executive chairman and group CEO of Natura &Co, declared, "Our continued efforts to accelerate the digital transformation of our businesses enabled us to largely offset store closures, ensure business continuity, and deliver market outperformance during a period in which much of the world faced continued lockdown measures. Every brand and business in the group became truly omnichannel during the second quarter and—given the circumstances—helped deliver a robust and competitive overall performance, both in terms of sales and EBITDA.”
Natura &Co's consolidated net revenue of $1.30 billion was driven by the growth of the Natura brand in Brazil and strong growth in sales in Reais by The Body Shop and Aesop, with strong performances in digital social selling and e-commerce.
E-Commerce Sales
Group e-commerce sales grew by about 225% in the quarter versus the same period last year, with growth of 150% at Natura and Avon combined, 230% at the Body Shop and 430% at Aesop. Digital social selling also made major advances. At end-Q2-20, there were 889,000 Natura consultant online stores, 65% more than in Q2-19, and orders through these stores nearly tripled. The implementation of new features, such as the interactive e-brochure, has allowed the company to significantly grow sales through its digital platforms. The digitalization of Avon International representatives continued, and sales via the digital brochure in the quarter were more than triple those in Q2-19, while e-commerce sales more than doubled.
New Developments
The quarter also saw the launch of the group's Commitment to Life, a comprehensive sustainability plan through 2030, further increasing Natura &Co's actions to tackle some of the world's most pressing issues, including the climate crisis and protecting the Amazon, the defense of human rights, ensuring equality and inclusion and embracing circularity and regeneration.
Natura &Co also successfully completed a $0.37 billion capital raise in the quarter that will allow the group to invest $74.9 million in the coming six months in digital and IT, with further significant investments planned over the next four years.
Roberto Marques, executive chairman and group CEO of Natura &Co, declared, "Our continued efforts to accelerate the digital transformation of our businesses enabled us to largely offset store closures, ensure business continuity, and deliver market outperformance during a period in which much of the world faced continued lockdown measures. Every brand and business in the group became truly omnichannel during the second quarter and—given the circumstances—helped deliver a robust and competitive overall performance, both in terms of sales and EBITDA.”
Natura &Co's consolidated net revenue of $1.30 billion was driven by the growth of the Natura brand in Brazil and strong growth in sales in Reais by The Body Shop and Aesop, with strong performances in digital social selling and e-commerce.
E-Commerce Sales
Group e-commerce sales grew by about 225% in the quarter versus the same period last year, with growth of 150% at Natura and Avon combined, 230% at the Body Shop and 430% at Aesop. Digital social selling also made major advances. At end-Q2-20, there were 889,000 Natura consultant online stores, 65% more than in Q2-19, and orders through these stores nearly tripled. The implementation of new features, such as the interactive e-brochure, has allowed the company to significantly grow sales through its digital platforms. The digitalization of Avon International representatives continued, and sales via the digital brochure in the quarter were more than triple those in Q2-19, while e-commerce sales more than doubled.
