Beauty Packaging Staff07.21.20
Neutrogena is bringing the science of skincare to scalp care and haircare with the launch of Neutrogena Healthy Scalp collection.
This haircare expansion was developed through an in-house collaboration at Johnson & Johnson Consumer Health between Neutrogena and the hair care experts at Vogue International, makers of OGX and Maui Moisture.
"Neutrogena first entered the haircare market 40 years ago with our Anti-Residue Shampoo, a clarifying shampoo which continues to be beloved by people all around the world," said Kerry Sullivan, general manager, Neutrogena. "I'm proud our new Neutrogena Healthy Scalp Collection will continue to expand our haircare offerings to consumers as we understand a healthy scalp is just as important as healthy skin."
Keeping the Scalp Healthy
Just like skin, the scalp needs regular cleansing of hair to truly be healthy, says Neutrogena. The non-medicated, pH balanced formulas are designed to protect and strengthen hair while maintaining a healthy scalp environment. Featuring Natrasurf, an ultra-gentle mild surfactant developed specifically by scientists at Johnson & Johnson Consumer Health, the formulas allow for daily cleansing of scalp and hair without the damage to strands associated with frequent washing.
"We know 78% of consumers believe haircare is just as important as skincare," commented Hanan Wajih, senior marketing director North America, Vogue International. "The team at Vogue, in partnership with Neutrogena, has been working on this line for two years to bring coveted skincare ingredients such as Hyaluronic Acid, Micellar water, and tea tree oil to scalp and haircare – ultimately delivering healthy scalp and haircare gentle enough for everyday use."
The new Neutrogena Healthy Scalp collection includes four key varieties:
The Neutrogena Healthy Scalp collection is now available in Walmart U.S. stores and on Walmart.com through December 2020 with full North America retail distribution in January 2021.
This haircare expansion was developed through an in-house collaboration at Johnson & Johnson Consumer Health between Neutrogena and the hair care experts at Vogue International, makers of OGX and Maui Moisture.
"Neutrogena first entered the haircare market 40 years ago with our Anti-Residue Shampoo, a clarifying shampoo which continues to be beloved by people all around the world," said Kerry Sullivan, general manager, Neutrogena. "I'm proud our new Neutrogena Healthy Scalp Collection will continue to expand our haircare offerings to consumers as we understand a healthy scalp is just as important as healthy skin."
Keeping the Scalp Healthy
Just like skin, the scalp needs regular cleansing of hair to truly be healthy, says Neutrogena. The non-medicated, pH balanced formulas are designed to protect and strengthen hair while maintaining a healthy scalp environment. Featuring Natrasurf, an ultra-gentle mild surfactant developed specifically by scientists at Johnson & Johnson Consumer Health, the formulas allow for daily cleansing of scalp and hair without the damage to strands associated with frequent washing.
"We know 78% of consumers believe haircare is just as important as skincare," commented Hanan Wajih, senior marketing director North America, Vogue International. "The team at Vogue, in partnership with Neutrogena, has been working on this line for two years to bring coveted skincare ingredients such as Hyaluronic Acid, Micellar water, and tea tree oil to scalp and haircare – ultimately delivering healthy scalp and haircare gentle enough for everyday use."
The new Neutrogena Healthy Scalp collection includes four key varieties:
- Hydro Boost with Hyaluronic Acid – Formulated for dry scalp and hair, this shampoo and conditioner duo “boosts dry scalp's hydration level and moisturizes dry/damaged hair to keep strands healthy and hydrated.”
- Clarify & Shine with Pink Grapefruit – “Exfoliates oily scalp and hair to reveal healthy-looking, shiny hair.”
- Gentle & Soft with Micellar Water – For those with sensitive scalp, this formula “cleanses scalp and strands without stripping moisture.”
- Soothe & Calm with Tea Tree Oil – For those with dry scalp discomfort, this formula “relieves scalp discomfort and hydrates dry scalp for healthy, beautiful hair.”
The Neutrogena Healthy Scalp collection is now available in Walmart U.S. stores and on Walmart.com through December 2020 with full North America retail distribution in January 2021.
