Aveda, the global hair care company, is launching an artificial intelligence (AI) and augmented reality (AR) hair color try-on experience on aveda.com. Aiming to take the stress out of changing one’s hair color – and providing inspiration for new shades – the interactive color try-on experience features 64 Aveda hair colors ranging across blonde, brunette, red and vibrant color families as well as an exclusive “Color Melt” ombre effect in an additional 30 shades.
 
The technology, which was created in partnership with YouCam Makeup, takes into account base hair color and lighting conditions in order to deliver an accurate virtual color effect that matches the results from an in-salon coloring. This level of accuracy was designed to boost the confidence of salon-goers who are now able to try the Aveda shade range in seconds to find their best color match.
 
“At Aveda we pride ourselves on our customers’ ability to create the look and color they desire with our extensive range of shades,” said Barbara DeLaere, SVP global GM at Aveda. “This technology and virtual try-on experience is a perfect way for our customers to get a feel for a style before committing to it in the salon chair, and we are excited to partner with Perfect Corp. and YouCam to make this experience that much easier and enjoyable for all.”
 
Aveda is the latest of several companies to partner with Perfect Corp. and You Cam, including Estee Lauder, Madison Reed and Elizabeth Arden.