P&G Ventures, the startup studio within Procter & Gamble, is returning to CES 2020 to showcase the development of Opte Precision Skincare System, a personalized handheld inkjet printer designed to make the appearance of skin's hyperpigmentation disappear and fade spots over time.
Bringing smart technology to beauty, Opte is set to go to market in Summer 2020.
Opte Precision Skincare System first debuted at CES 2019, where the device received four "Best Of" awards. It was one of the first brands to emerge from P&G Ventures. This year, Opte will return to CES as an Innovation Award Honoree to offer an inside look at how the device has progressed, introducing several new updates:
- Opte is now 70% less expensive.
- Opte can process skin images 30% faster.
- An improved user interface and upgraded OLED display.
- Opte is more portable and adds connectivity to assure a better user experience.
How Opte Works
The Opte wand scans the skin with an enhanced digital camera that captures 200 frames per second and instantly analyzes each image using a proprietary algorithm to detect tonal imperfections not visible to the human eye.
Using input from the algorithm, Opte prints via a custom thermal inkjet printer and cartridge, depositing picolitre droplets of Spot Optimizing Serum on target areas until there is a color match with the surrounding skin tone. Correcting in real time, Opte also combats the appearance of sun damage and hyperpigmentation spots over time.
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