Dessi Temperley, chief financial officer of Beiersdorf, said: “We see great potential in LYCL’s disruptive business model and its high degree of digital consumer connection... The digital innovation capabilities and strong consumer centricity of LYCL have resulted in triple-digit growth rates over recent years, and we believe the business model is geographically scalable.”
LYCL Inc. is a Korean skincare and tech startup established in 2013. The company combines three different business models: unpa.me, a review and content platform for K-Beauty products, palett.me, an influencer network platform, and unpa.Cosmetics, the startup’s own skincare brand. According to the brand, this setup leads to a fast development of data-driven, consumer-centric and highly innovative skincare products. LYCL Inc. already has a strong footprint in South Korea with the majority of product sales generated through a direct-to-consumer (DTC) business model via LYCL’s own website.
PHOTO: LYCL develops and markets skincare products under the unpa.Cosmetics brand.
Beiersdorf ranked No. 8 on Beauty Packaging's list of Top 20 Global Beauty Companies. See the compelete list here.