This innovation is designed as an alternative solution to certain types of cosmetic packaging. Its environmental benefits will be assessed through a multi-criteria Life Cycle Analysis. This partnership reflects L’Oréal’s and Albéa’s ambitions with regards to responsibility, as well as their signature of the New Plastics Economy Global Commitment of the Ellen McArthur Foundation. Furthermore, the two companies say “this project demonstrates that collaboration between industry experts is essential to develop breakthrough innovations.”
This new technological solution should launch shortly, with the first industrial production planned for 2020.