Schmidt's Naturals is expanding beyond deodorants with its new product line extension—Schmidt's Bar Soaps.
The soap is available in a Fragrance-Free bar -- plus five of the brand's best-selling deodorant scents. Each bar soap scent is paired with a unique natural exfoliant.
- Rose + Vanilla, with exfoliating Vanilla Bean
- Bergamot + Lime, with exfoliating Orange Peel
- Ylang Ylang + Calendula, with exfoliating Apricot Seed
- Lavender + Sage, with exfoliating Jojoba Seed
- Cedarwood + Juniper, with Charcoal and exfoliating Volcanic Sand
The bar soaps are all-natural, made using quality plant-based ingredients without controversial additives like SLS, phthalates, PEG, artificial dyes, or artificial fragrances. They are true saponified soaps with no compacted detergents -- plus, they are certified vegan and cruelty-free.
Jaime Schmidt, founder and chief product officer, Schmidt's Naturals, says, "The development of bar soaps is just the beginning of a growing line of innovative plant and mineral powered products. We are truly amplifying the needs of our consumers and incorporating their voices into our own unique POV. Our soaps are a direct response to customer demand."
Michael Cammarata, chief global strategy officer, Schmidt's Naturals, comments on why it is the perfect time to extend the brand into other product lines, saying, "Schmidt's is outselling conventional deodorants in Target and driving more traffic into stores than any other natural brand."
The bar soaps are priced at $5.49 on the brand's website. The new line is only available in a limited number of select retailers -- but the company plans to roll it out to national chains next year.