Voesh Launches Glass Skin Inspired Body Care Collection

Voesh, the female-founded, AAPI-owned brand pioneering K-Beauty for the Body, is changing that narrative with the launch of its Barrier-Building Body Care Collection alongside its new campaign: “Break Up with Basic. Glow Up with Voesh.”

At the heart of the collection is Baechu Biome, Voesh’s proprietary vegan probiotic complex derived from fermented Korean napa cabbage.

Developed to strengthen the skin barrier, support a balanced microbiome, and deliver long-lasting hydration, the breakthrough technology reflects Voesh’s commitment to bringing facial skincare-grade efficacy to everyday body care.

Vera Oh, Co-Founder and Co-CEO, Voesh, commented:

“We bring the efficacy of high-end facial skincare straight to the body. For too long, consumers invested in advanced serums and treatments for the face while body care remained limited to basic lotions and washes. We set out to change through Korean skincare science, proprietary microbiome technology, and over a decade of professional spa expertise—because body care should never be an afterthought.”

The campaign challenges outdated body care routines and invites consumers to move beyond basic lotions and body washes to embrace a new generation of treatment-focused body care powered by Korean skincare technology.

The Barrier Building Collection

• Glycolic Body Wash: A treatment-driven daily cleanser formulated with Glycolic Acid to gently exfoliate rough texture, remove dull surface buildup, and reveal smoother, brighter-looking skin while maintaining essential hydration.
• Firming Body Balm: A fast-absorbing daily moisturizer powered by Caffeine Extract to visibly firm, smooth, and deeply nourish skin while improving texture and supporting long-term barrier health.
• Milky Body Serum: A milky essence infused with Ceramides & Cica to deeply hydrate, soothe, and strengthen the skin barrier. Its lightweight texture absorbs quickly, leaving skin soft, balanced, and with a glass-skin glow.
• Milky Body Serum Mist: A first-of-its-kind milky essence body mist formulated with Ceramides & Cica to instantly refresh, deeply hydrate, and support barrier repair, anytime, anywhere, with a weightless, non-sticky finish.